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4.5 Days 200+ AWE

4.5 Days 200+ AWE. Monday. Tour. Get off the bus, take a breath and put on your running shoes…. behaviour. CCO’s talk creative. b est practices. convergence. m ovement marketing. tech. mindshare. l egends speak. disruption. disruption. disruption. m arketing music. music connects.

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4.5 Days 200+ AWE

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  1. 4.5 Days 200+ AWE

  2. Monday Tour Get off the bus, take a breath and put on your running shoes…

  3. behaviour

  4. CCO’s talk creative

  5. best practices

  6. convergence

  7. movement marketing

  8. tech

  9. mindshare

  10. legends speak

  11. disruption

  12. disruption

  13. disruption

  14. marketing music

  15. music connects

  16. agility

  17. co-creation

  18. how cool is this?

  19. 3 Highlights

  20. mobile

  21. Devs want more ad $ 50% usage only 12% of budgets Monday

  22. Lots of potential Tuesday

  23. Untapped potential Wednesday

  24. Mixed results Not quite there yet Agencies are sorting it out Thursday

  25. Uses?

  26. 15

  27. utility

  28. BIG Data

  29. MLB joins CIMM pilot

  30. # 1 app Hall of Famer Watch games (MLB.tv) Game day highlights Stats & scores Searchable Database ^^ player, team & league $15 Metrics?

  31. If MLB has difficulty selling their product There’s something foul in the system Changing the metrics

  32. CIMM all major industry players • sort out • cross platform • devices • screens • formats

  33. SURE, it’s possibleto tell you how many people ordered a Molson Canadian last night in Toronto

  34. Data tracking: 2.5 had 10 different naming conventions Multiplescreens, devices, formats, global? Oh my!

  35. Culture

  36. One of my favourite seminars

  37. Test the world Discover meaning Unleash value

  38. intimate

  39. From AWE … to awe

  40. AWEsome

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