TEAM Coalition

1. TEAM Coalition TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

2. The Role of Alcohol in Sports and Entertainment • Beer industry is the #1 sports marketer1 • If sold, major source of event revenue for concessionaire, team, event, facility • Building management may be responsible for guest behavior due to consumption before or after event 1 Sports Business Journal February 2008

3. What We Are Up Against Real Sports with Bryant Gumbel

4. Your Best Defense • Proactive plan to address alcohol-related issues EVEN IF the building does not serve alcohol • Engage ALL organizations and employees in alcohol management plan • Reasonable efforts demonstrate commitment • TEAM Coalition supports alcohol management efforts

5. Mission Statement To provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related incidents both in facilities and on surrounding roadways.

6. TEAM Coalition Members

7. IACP: International Association of Chiefs of Police • NSA: National Sheriffs’ Association • RADD: Recording Artists, Actors, and Athletes Against Drunk Driving • SMA: Stadium Managers Association • SUM: Soccer United Marketing • HERO Campaign • GHSA: Governors Highway Safety Association Strategic Partners

8. Benefits of TEAM Approach • Reduces alcohol-related incidents • Promotes family friendly atmosphere, safety • Demonstrates “Reasonable Efforts” • Helps prevent underage access to alcohol • Helps prevent drunk driving • Validates that facilities can serve alcohol responsibly • Reduces insurance claims and liability suits

9. TEAM Training in Effective Alcohol Management • Warning Signs of Impairment/Tolerance • Absorption Rate Factors/BAC • Legal Liability/Reasonable Efforts • Intervention Guidelines/Practice Scenarios • ID Checking/State Laws for Responsible Alcohol Service

10. TEAM Training in Effective Alcohol Management Trainers • Facility/concessionaire managers • 2-day certification workshop • 40-question exam • 2-year certification • $600 registration fee Employees • All job functions interacting with fans • 3-hour certification training session • 20 or 30-question exam • 3-year certification • $12 per certification manual

11. Employees Actively Certified As of 2007 Operations ARAMARK Centerplate In-house Levy Restaurants Sportservice Total MLB NFL NHL NBA MLS Live Nation NCAA Minors Other Total

12. FAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANS

13. Board Member Commitment

14. Reasonable Efforts • Training ALL facility employees in effective alcohol management • Defining, communicating, and enforcing Code of Conduct and alcohol service policies • Documentation of violations • Roving alcohol enforcement teams • Tools for guests to support your efforts

15. Enforcement AND Prevention Law enforcement officers at Ralph Wilson Stadium Buffalo Bills Fan Responsibility PSA

16. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

17. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

18. Key Messages Social Norms/Prevention Complement to High Visibility Enforcement HVE Social Norms Buckle Up America – Every Trip, Every Time Safety Belts Click It or Ticket Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Drunk Driving

19. Designated Driver Program

20. Designated Driver Program

21. Designated Driver Program • Register fans of drinking age by pledging not to drink during event, get friends home safely • Usually includes a wrist band to identify as designated driver and a free soft drink • Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” • Designated driver awards (winner for each race, winner of the season)

22. Responsibility Has Its Rewards Sweepstakes • Sweepstakes encouraging fans to be designated drivers at professional sports stadiums • MLB, MLS, NBA, NFL currently participating • Over 425,000 fans participating in 2007 • Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl • Secondary winners attended All-Star Games and Pro Bowl

23. Calendar of Opportunities 2008 All Star Game Yankee Stadium 2008 World Series 2008 All Star Game BMO Field Toronto MLS Cup 2008 Home Depot Center Los Angeles September November December February January October August March June April May July 2009 BCS Championship Miami 2009 NCAA Men’s Final Four Detroit 2009 NCAA Women’s Final Four St. Louis 2009 College World Series Omaha 2008 Bowl Championship Series 2009 All Star Game Phoenix 2008 NBA Finals 2008 Draft Day Super Bowl XLIII Tampa 2009 Pro Bowl Honolulu Over The Limit Under Arrest Click It or Ticket 2009 All Star Game Montreal 2008 Stanley Cup

24. Buckle Up Never Drive Drunk Always Have A Designated Driver Never Provide Alcohol to Anyone Under 21 Responsibility Has Its Rewards REWARDS RHIR PLEDGE • Branded Photos • Video Messages • Tickets to Future Events

25. Results come from TEAMwork • 25,000 facility employees certified annually • 150 sports and entertainment facilities • 500 active trainers • 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007

26. Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org