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E-Business Success Cases: FedEx, Handelsbanken, Kodak

Learn how these companies leveraged IT solutions to expedite deliveries, improve customer services, enable mobile banking, and gain a competitive edge.

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E-Business Success Cases: FedEx, Handelsbanken, Kodak

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  1. IT success cases Summarized from: Turban, Efraim, Leidner, Dorothy, Mclean, Ephraim, Wetherbe, James, Information Technology For Management - Transforming Organizations in the Digital Economy, John Wiley & Sons, 6th Edition, 2009. Prepared by Celeste Ng

  2. Case 1: E-Business at FedEx corporation • The problem/Opportunity • Expedite deliveries at a low cost and to improve customer services. • E.g., FedEx created an e-fulfillment system. Prepared by Celeste Ng

  3. The IT Solution (1) • A prime software application used by FedEx is e-Shipping Tools, • A Web-based shipping application that allows customers to check the status of shipments through the company’s Web page. • E-Commerce Solutions provide a full suite of services that allow businesses to integrate FedEx’s transportation and information systems seamlessly into their own operations. Prepared by Celeste Ng

  4. The IT Solution (2) • It markets several e-commerce hw/sw solutions, known as FedEx Direct Link infrastructure, which consists of • FedEx PowerShipMC (a multicarrier hard-ware /software system), • FedEx Ship Manger Server (a hw/sw system providing high-speed transactions and superior reliability, allowing an average of eight transactions per second ), • FedEx ShipAPI (An Internet based application that allows customization, eliminating redundant programming ), and • FedEx Net-Return (a web-based item-return management system) Prepared by Celeste Ng

  5. The results • E-commerce-based FedEx business model creates value for customers in a number of ways: • It facilitates better communication and collaboration between the various parties. • Promotes efficiency gains by reducing costs and speeding up the order cycle. • It encourages customers not only to use FedEx as a shipper but also to outsource to FedEx all their logistics activities. • Provides FedEx a competitive edge and increased revenue and profits. • Considered the second most admired company in the United Stated and fourth in the world Prepared by Celeste Ng

  6. Lessons Learned from FedEx • How well companies transform them-selves from traditional modes of operation to e-business will depend on how well they can adapt their structure and processes to take advantage of emerging technologies and what architecture and infrastructure they use. • FedEx has transformed itself into an e-business by integrating physical and virtual infrastructures across information systems, business processes, and organizational bounds. • It also show the role of outsourcing ,which frees companies to concentrate on their core business Prepared by Celeste Ng

  7. Case 2: New IT service – at Handelsbanken of Sweden • Mobile Banking • Both the bank’s financial advisors and its customers can access general and personalized stock market and account information ,transfer money ,request loans , buy and sell stocks and bounds ,and pay bills. Prepared by Celeste Ng

  8. Case 3: Use IT to compete - Kodak Corporation When Kodak Corporation learned that a Japanese company was development process, by using computer-aided design and other information technologies, Kodak was able to cut its design time by half and beat the Japanese in the race to be the first to have the cameras in retail outlets. Prepared by Celeste Ng

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