Presentation of Economic & Fiscal Impacts Proposed NFL Stadium

1. Presentation of Economic & Fiscal Impacts Proposed NFL Stadium August 13, 2004 City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

2. Since 1958…. Economics Research Associates City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

3. Our History Founded in1958 Economic Planning for Disney World City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

4. Our History Since 1958 Over 15,000 Assignments Completed City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

5. International Reach, Personal Service New York San Francisco London Washington, DC Los Angeles Chicago San Diego www.econres.com City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

6. Our Services Economic Impact Market Research Feasibility Analysis City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

7. Our Core Competencies • Economic Policy and Planning • Recreation and Tourism • Real Estate Services City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

8. Our Expertise Theme Parks Retail Entertainment Cultural Attractions Specialty Attractions Resorts Tourism Strategies Film Studios Sports Venues Sports Venues Visitor Centers Events City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

9. Local Experience - City of Arlington - Lakes of Arlington - Los Colinas Land Valuation - City of Seabrook - University of Texas - Hampstead Group - United Commercial Properties City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

10. Key Experience - Economic & Fiscal - City of New York (arena/stadium) - San Francisco Giants - Portland Oregon Sports Authority - Staples Center - Pittsburgh Penguins (arena) - 2002 Winter Olympics - University of Southern California City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

11. Scope of Services Proposed Arlington Football Stadium • Economic Impact Analysis • Fiscal Impact Analysis City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

12. Analysis Overview • Economic Impacts • One-time construction impacts – direct on-site and off-site spending generated by stadium operations and patrons • “Multiplier” effect generated by re-spending of the initial direct multipliers • Impacts to the City of Arlington and to Tarrant County • Impacts are presented in terms of: • Total impacts • Wage & Salary impacts • FTE Employment City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

13. Methodology • Economic Impacts • Conservative View • Utilized ‘Net’ multipliers • Excluded from impacts • NFL Player Salaries • NFL TV & Property Revenues • Luxury Suite & Club Seat Premiums • Advertising & Naming Rights City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

14. Methodology • Economic Impacts • Determine net operating/construction expenditures of the facility (by industry classification) • Adjust for amounts expended in Tarrant County • Apply corresponding economic multiplier factors based on RIMS II industry multiplier factors developed by the BEA City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

15. Analysis Overview • Fiscal Impacts • Identify additional fiscal revenues to the City of Arlington’s General Fund created from: • Direct on site (or event related) activity • Ticket sales • Parking • Concessions and merchandise • Identify off-site activity • Induced off-site retail and dining • Gasoline purchases • Hotel and motel usage City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

16. Methodology • Fiscal Impacts • Examine the City’s current General Fund • Identify taxable revenue streams that are potentially affected by the new development • Define on-site and off-site taxable revenues generated by facility operations based on: • Facility operating pro-forma (on-site expenditures) – provided by the Dallas Cowboys • Comparable NFL facilities and market characteristics (off-site expenditures) • Apply appropriate tax rates to estimate fiscal revenue from all sources City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

17. Major Operating Assumptions • Stadium and franchise projections were provided by the Dallas Cowboys • Annual Events • Cowboy Games (pre and regular season) • Concerts • High School Football • Soccer • College Football • NCAA Bowl Alliance • Truck & Tractor • Festivals • Other • Mega Events • Super Bowl • NCAA Final Four • Political Conventions City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

18. Major Findings – Economic Impacts One Time Construction Impacts (2010 dollars) City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

19. Major Findings – Economic Impacts Annual Economic Impacts (2010 dollars) City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

20. Major Findings – Economic Impacts Cumulative 30 Year Impacts City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

21. Major Findings – Fiscal Impacts Annual Fiscal Impacts (2010 dollars) City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

22. Major Findings – Fiscal Impacts Annual Fiscal Impacts (2010 dollars) City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

23. Major Findings – Mega Events Economic & Fiscal Impacts (2010 dollars) City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium

24. Presentation of Economic & Fiscal Impacts Proposed NFL Stadium August 13, 2004 City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium