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Forest Service Centennial Forum

Forest Service Centennial Forum “Commemorating the Past, Facing the Future: Recreation, Access, Healthy Forests and Watersheds” Todd Davidson Oregon Tourism Commission, and Western States Tourism Policy Council

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Forest Service Centennial Forum

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  1. Forest Service Centennial Forum “Commemorating the Past, Facing the Future: Recreation, Access, Healthy Forests and Watersheds” Todd Davidson Oregon Tourism Commission, and Western States Tourism Policy Council

  2. …in the midst of this continued tech evolution, visitors will continue to possess a renewed interest in families, a desire to think more about slowing down the pace of their lives, and a chance to choose the restfulness of being bored over having too much stress. Peter Yesawich, YPB&R

  3. Yesawich’s research notes that consumers find the following extremely/somewhat boring: • 84% TV programs • 65% Department stores • 60% Pro Sports • 51% Anyone with a PhD • 46% American cars • 40% Bored with life The result, consumers want to buy experiences more than they want to buy things.

  4. So, We’re Bored. So What? • National Recreation Survey indicates that 97% of Americans participated, at some level, in at least one outdoor recreation activity over the last 12 months • Walking • Boating • Running or jogging • Day hiking • Visit a wilderness or primitive area • View/photograph birds • Freshwater fishing • Gather mushrooms, berries, etc.

  5. Largest Recreation Segments byParticipation at Forest Service Sites

  6. Fastest Growing Recreation Segments

  7. Spending by Trip Type

  8. Spending by Primary Activity

  9. So, What Else? • Outdoor recreation and/or visiting national or state parks is one of the top activities for U.S. travelers taking leisure trips within the U.S. • One in four (23%) leisure person-trips includes some form of outdoor recreation and/or a visit to a national or state park.

  10. A Closer Look: Adventure Travel • 98 million Americans took an adventure vacation within the past five years

  11. A Closer Look: Adventure Travel • Adventure travel is most popular with: • Generation Xers (64%) • Boomers (56%) • Men (53%) • People who live in the West (57%). • Nevertheless, the adventure travel market includes nearly 1 million participants ages 75 and older.

  12. Top Adventure Activities • Top soft adventure activities in the last five years were: • Camping • Hiking on gradually changing terrain • Biking • Most popular hard adventure activities were: • Whitewater rafting/kayaking • Snorkeling/scuba diving • Off-road biking or mountain biking

  13. Does Adventure Drive the Trip? • One-half of soft adventurers report that interest in the adventure activity prompted their trip. • A larger share of hard adventure travelers say the adventure activity was the secondary reason for the vacation. • About one-fourth of each group said the adventure participation was just a trip activity but not a motivator for taking the trip.

  14. Addressing These Trends • Use of Internet/Info to plan and book • Use of Internet/Info to manage and mitigate

  15. Addressing These Trends • Use of Internet/Info to plan and book • Use of Internet/Info to manage and mitigate • Access for the knowing and the unknowing • Fees and Passes

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