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Restricting Food Marketing to Children: The Prospects for Obesity Prevention

Restricting Food Marketing to Children: The Prospects for Obesity Prevention. AcademyHealth 2008. The Role of Food Marketing in Childhood Obesity Prevention. AcademyHealth 2008 June 10, 2008 Marice Ashe, JD, MPH Director, Public Health Law & Policy National Policy & Legal Analysis Network.

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Restricting Food Marketing to Children: The Prospects for Obesity Prevention

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  1. Restricting Food Marketing to Children:The Prospects for Obesity Prevention AcademyHealth 2008

  2. The Role of Food Marketing in Childhood Obesity Prevention AcademyHealth 2008 June 10, 2008 Marice Ashe, JD, MPH Director, Public Health Law & Policy National Policy & Legal Analysis Network

  3. FOOD MARKETING TO CHILDREN AND YOUTH December 2005 “There is strong evidence that marketing of foods and beverages to children influences their preferences, requests, purchases, and diets.”

  4. Cradle to Grave Marketing

  5. Is this really a coincidence?

  6. And this, too?

  7. $10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005

  8. National Policy & Legal Analysis Network (NPLAN) Funded by the Robert Wood Johnson Foundation

  9. Center for Law and the Public’s Health at Johns Hopkins University University of California at Berkeley School of Law University of Connecticut George Washington University University of Texas Public Health Advocacy Institute at Northeastern Law School Public Health Law & Policy Rudd Center for Food Policy and Obesity at Yale University Tobacco Control Legal Consortium at William Mitchell College of Law Harvard School of Public Health

  10. Food Systems Agricultural Law Financial Systems Enforcement Built Environment Childcare/ K–12 School Environment Marketing to Children

  11. Learning Communities: ● Advise on product development● Guide / structure trainings ●Advise on product dissemination Childcare/ K–12 School Environment Childcare/ K–12 Schools Built Environment Built Environment Marketing to Children Marketing to Children

  12. Privacy restrictions on digital marketing Marketing to Children *Regulating business conduct *Federal Trade Commission regulations * Restricting advertising in K-12 schools

  13. 50-state survey of tort liability law relating to joint use agreements Childcare/ K–12 School Environment Improved vending contracts for healthy food options Spectrum of enforcement of schools policies

  14. Implement pedestrian- and bike-friendly zoning Built Environment Restrict fast food drive-through restaurants Require fresh food in corner stores Ensure no “takings” claims

  15. Marice Ashe, JD, MPHDirector Public Health Law & Policy 180 Grand Avenue, Suite 750Oakland, CA 94612 510-302-3380510-444-8253 (fax)mashe@phlpnet.org

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