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Language & Social Cognition. Three levels of analysis. The individual: language is held in the mind of the individual The inter-individual: language is a tool for social action and transformation The group: language is the bond which facilitates a social (group) consciousness.
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Three levels of analysis • The individual: language is held in the mind of the individual • The inter-individual: language is a tool for social action and transformation • The group: language is the bond which facilitates a social (group) consciousness
The individualAn examination of the Sapir-Whorf hypotheses and a general semantics approach to the understanding of language
Intra-individual ideas • Rhetoric as epistemic • The sermonic dimension of language • Message strategy research
The group mind Communication and contagion Communication as transaction--the social construction of meaning