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L ogos, I cons, and S ymbols

L ogos, I cons, and S ymbols . By Dr. Jennifer Bowie For Document Design. Examples & Details. Logos: Main Types. Wordmark: the name is the main element Most common, often cheapest, good to create name recognition

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L ogos, I cons, and S ymbols

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  1. Logos, Icons, and Symbols By Dr. Jennifer Bowie For Document Design Examples & Details

  2. Logos: Main Types • Wordmark: the name is the main element • Most common, often cheapest, good to create name recognition • May use funky display font or adjust some elements of a normal font • Lettermarks: letters/abbreviation of the name is the main element • Good for longer names • Requires more name recognition

  3. Logos: Main Types • Brandmark: abstract symbol that represents company, may be stylized letter • Multicultural • Until recognized doesn’t “represent” company • Icons or Combination: includes mix of visual and text, text may form part of the visual • Good for companies with some name recognition • Connects visual with name

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  11. What do I represent?

  12. What do I represent?

  13. What do I represent?

  14. What do I represent?

  15. Which is better?

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