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The Desolation of Smog

Migration Liam Sturgess. The Desolation of Smog. My ethnographic research actually involved the internet and mainstream news. Very current and serious problem connected to all major cities. Ethnographic. Migration within and around cities causes high levels of air pollution. The Problem.

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The Desolation of Smog

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  1. Migration Liam Sturgess The Desolation of Smog

  2. My ethnographic research actually involved the internet and mainstream news. Very current and serious problem connected to all major cities. Ethnographic

  3. Migration within and around cities causes high levels of air pollution. The Problem

  4. Risk of heart attack and unstable angina increased by 13% when living in a city. Secondary Research Source: Telegraph Online News paper

  5. A sample of 125 male and female resident doctors who were an average age of 24 and worked at a hospital in central Beijing. The Beijing Olympics Source: CBSnews.com

  6. Existing Products/Solutions Source: washingtonpost.com

  7. Work by filtering out the dangerous PM (Particulate Matter) 2.5 & 10 particles. Range of effectiveness, most popular masks between 95 & 99% claimed effectiveness. Face Masks Source: theworldofchinese.com

  8. More costly, good home systems range from £50 up around £300. Very effective, the better models promise around 99.97% efficiency. Air Purifiers Source: breathingspace.co.uk

  9. Cheaper than purifiers but need pre-installed ventilation system. Less effective than top end purifiers due lack of electrostatic filter. Air Filters Source: scmp.com

  10. The concept uses buried coils of copper to create an electrostatic field that attracts smog particles, creating a void of clean air above it. Technology Research Source: dezeen.com

  11. People only act whenthey know there is aserious health risk. Shows that public awareness is crucial to any personal solution. Published works Source: des.ucdavis.edu

  12. Primary Research

  13. 9/10 knew what smog is. 9/10 wouldn’t recognise it. 8/10 could give two examplesof contributors (e.g. vehicles & factories). 7/10 knew there are healthimplications.7/10 were either worried or shocked when given the stat. 6/10 said they wouldn’t take further precautions. Questionnaires

  14. Most knew of smog, although shocked whenshown statisticsdescribing the huge numbers of fatalities due to it. Residents and Commuters to bemost effected. Focus Group Discussions

  15. Beijing and LA common cityassociations with smog. Was a scary thought that low levels, invisible to the naked eye are continually doing damage to our lungs and hearts. “It’s really scary to think about the situation in China and how that could happen to us here too” 1:1 Interview

  16. All ages. Both male and female. Mixed professions Focus on those who work outside for long periods of time in a city. Market Definition

  17. Cities produce huge amounts of smog. Cause millions of deaths and hospital visits every year. Solution would not only save lives and money but would make cities a more attractive place once again. The Problem In Detail

  18. Design a feasible, personal solution to combat the negative effects of high air pollution levels within big cities on personal health. The design has to be cost effective so that the RRP would be low enough to entice custom, small and light enough, in order to maintain a portable persona and be more efficient and desirable than current personal product solutions. Detailed Design Brief

  19. THE END

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