Wild Road Dirt bike

1. Wild Road Dirt bike Carmen Bonilla Chelsea Feeman Rachel Peyton

2. Background of company • The idea of starting a company came from three friends that were out eating dinner one day. They were talking about their backgrounds with dirt biking. According to the three girls they all had very little experience but had always had an interest in dirt bikes. All three of them were business majors and through talking came up with the idea that they should start a business of their own: a company that would sell dirt bikes and also repair them. This was only the start of a big adventure for the three girl friends. They began to build and construct their company one step at a time until they accomplished their goals and produced a well-rounded dirt bike company they decided to name Wild Road Dirt Bike Store.

3. Roles in the business • CEO= Carmen Bonilla • CFO= Chelsea Feeman • CTO= Rachel Peyton

4. What does the company provide • The company sells brand new and used dirt bikes. • It has a garage that makes repairs. • We will sell these brands of bikes: • Honda • Yamaha • Kawasaki • Polaris • Suzuki • We will offer the following: • Motocross bikes • Off road bikes • Mini bikes • Adventure bikes • Trail bikes

5. Online • Photos, details and prices of all our bikes that are for sale will be shown on our online website. Customers will be able to buy a bike online or just find out information about the type of bikes we sell. • The second part of the website will be for our repair shop. This part will provide information for the services offered and the ability to instantly make an appointment to repair your bike.

6. Customer Demographics • Our customers are women and men who like to dirt bike. • Wyoming has a lot of open space and many people that ride dirt bikes for fun. Thus this would be the perfect location to sell the dirt bikes. • Our online portion of the store would offer free shipping for any where in the united states so that customers would not have to feel obligated to come into the store and buy the product if they live somewhere far away. This would benefit the store because it would not lose customers because of the location and the amount that other companies might charge for shipping and delivery fees.

7. Marketing Mix • Price: Depending on the brand, type of bike and whether its new or used, the price will vary between $1200 and $10,000. We will charge $40 per labor hour for repairs plus the price of any extra parts needed for the repair. • Product: dirt bikes and repairs • Promotion/Distribution: We will have billboards on I-80 and I-25, radio announcements in Wyoming and discount coupons on the backs of grocery store receipts in Cheyenne. As for online promotion, we will be a sponsor for an online racing game, we will have banner ads and we will have them on our website. The company will have an online presence on Facebook. We will have a page to help promote our products online as well as allow consumers to find other information about our company. • Place: Wild Road Dirt Bike Store will have an online presence as well as a storefront located in Cheyenne, WY.

8. ERP System • Our company is going to use the Microsoft Dynamics POS system, because it integrates both ERP and CRM systems. • This system was picked because it offers outstanding customer service as well as allows companies to make better decisions with more confidence.

9. Microsoft Dynamics POS This system was designed for independent retailers. It helps with the inventory management and reporting, automated transaction processing start to finish, and it helps to track customer information and maintain detailed customer histories. Microsoft Dynamics can give users information that will allow them to make good decisions and lower the costs. It helps the retailed store operation throughout the supply chain and its easy to use as well as it can be used with existing microsoft business products already owned.

10. Who uses Microsoft Dynamics The system can be used with most retailers that have less than 25 locations. Some of the companies that can use this system are companies like convenience stores, furniture stores, drug stores, restaurants, and cafes.

11. How we will use Microsoft Dynamics The Microsoft Dynamics POS system offers both CRM and ERP systems integrated into one, so we will be able to maintain our internal business and supply chain, while also maintaining customer relations. The system has a feature that will allow us to create unique shopping experiences for our customers. Microsoft Dynamics has a secure payment feature that will allow us to take payment from our online users, which is fast, reliable and secure.

12. How we will use Microsoft Dynamics Another feature we will use is the inventory management feature. Since we have many different products and suppliers, this inventory feature will help us maintain our current inventory, while also alerting us to what needs to be bought and what is not selling well that maybe could be retired from our product line. We will also be using the industry standards support. This feature will allow for us to connect with a card swipe reader, printer and many other hardware. This will make for a positive in-store experience for our customers.

13. How we will use Microsoft Dynamics The Microsoft Dynamics POS also will help us forecast trends and retail opportunities. This combined with our education will help make our business a success.

14. Pros and Cons Pros: • uses similar format as other microsoft programs • good for small to medium sized retail stores • efficient Cons: • not designed for multi-store environments (limits expansion) • does not manage customer accounts receivable • does not manage gift cards

15. Price of Microsoft POS Price: $965.00 (One-time payment)

16. Revenue Models The company will be using two types of Revenue models. The first will be the Sales Revenue model. A Sales Revenue model is a model that most companies use when they sell goods, information or services to any of their customers. This model would benefit our company because we are a company that will be selling bikes to customers therefore receiving revenue.

17. Revenue Models The second model the company will use is the Affiliate Revenue Model. This model allows for websites to send their visitors and customers to other websites and in exchange they receive a small amount of profit. This model would work great with our companies online website. We do not sell equipment and gear in our company so it would be a good idea if we could redirect our customers to other website that do have those items for sale. This way we would be making profit and not have to worry about competition.

18. Web 2.0 Technologies Facebook: We will use Facebook to get our name out there. We will also be able to communicate with our customer base. Facebook also gives an option for their users to "like" products. This will help get our name out there. www.facebook.com

19. Web 2.0 Technologies Cumul.us is a weather technology. It has information from all over the world. It also provides feedback from users on what they are wearing. This will help our customers know what to wear when the go dirt biking. It is just also a fun thing for our customers to see what other places around the world are wearing. They can also tailor the program to them. For example, the site lets the user tailor their information by location and gender, to find what the gender is wearing. This technology has information from weather sites, as well as allows people to report the weather in their area www.cumul.us

20. Web 2.0 Technologies Pearl trees is a site that allows users to create and share information that they have in common. The users can create "pearls" and share "pearls". They can access "pearl trees". This will allow us to have our own social network. Users can communicate between each other about good dirt biking areas, clothing that worked and other dirt biking aspects. The site also provides places to find news on dirt biking. www.pearltrees.com

21. Web 2.0 technologies MapVivo is a technology that allows users to share their travel experience. Our customers can share photos of their dirt bike trips and talk about where they like to go ride. This will help others as well as ourselves as owners be more aware of the "awesome" places to go riding dirtbikes. This technology is worldwide as well as local. Our customers can see other places in the world where they dirt bike. www.mapvivo.com

22. References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. "The POS Geeks | Microsoft POS." The POS Geeks | Microsoft POS. N.p., n.d. Web. 28 Oct. 2012. <http://www.theposgeeks.com/products/software/retail/microsoft_pos/>. POSMicro. (n.d.). Retrieved October 29, 2012, from Microsoft Point of Sale 2009: http://www.posmicro.com/microsoft/pos_2009.htm?pn=PQR3-MNTNCE-1-10&src=PMNT Compare Dynamics RMS and POS. (n.d.). Retrieved October 29, 2012, from Microsoft Dynamics RMS Experts: http://www.rmsexperts.com/dynamics+rms+and+pos.aspx

23. References "Fact sheet: Microsoft Dynamics POS 2009". (n.d.) Retrieved October 26, 2012 from http://www.microsoft.com/en-us/dynamics/pos-overview.aspx. Facebook. Retrieved November 11, 2012. www.facebook.com. Cumul.us. Retrieved November 10, 2012. www.cumul.us. Pear Trees. Retrieved November 12, 2012. www.pearltrees.com. Map Vivo. Retrieved November 12, 2012. www.mapvivo.com.