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MODENAS Motosikal dan Enjin Nasional Sdn. Bhd

MODENAS Motosikal dan Enjin Nasional Sdn. Bhd. Company Info :. Type : Public Founded : Established 1995 Headquarters : Gurun Kedah , Malaysia Industry : Motocycles Website : Modenas Offical Website. Company Background. Establish in 1995

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MODENAS Motosikal dan Enjin Nasional Sdn. Bhd

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  1. MODENASMotosikal dan Enjin Nasional Sdn. Bhd

  2. Company Info : • Type: Public • Founded :Established 1995 • Headquarters : Gurun Kedah , Malaysia • Industry : Motocycles • Website : Modenas Offical Website

  3. Company Background • Establish in 1995 • Motosikal dan Enjin Nasional Sdn. Bhd (National Motorcycle and Engine Company), or known as Modenas • Malaysian national motorcycle company • producing various small motorcycle models below 200cc targeted for local market and export. • headquarters and factory at Gurun, Kedah, Malaysia. • Modenas was formed in 1995 and majority of its shares were held by KAWASAKI, Sojitz, Khazanah Nasional and DRB-HICOM. • achieved it's 1,000,000th unit production in June 2007. • Currently exporting to 13 countries worldwide with Greece being the largest importer.

  4. Factor of competition/value factor • Design • Specification • Quality • Brand • Perceived (public opinion) • Maintenance / service • Warranty / service after warranty • Technology • Safety / comfortable • performance

  5. Key to value curve ( ERRC )

  6. Strategy Canvas for Modenas motorcycle sales in Malaysian eliminate raise reduce create modenas Naza bikes Honda Yamaha Value factor late launching Low specification Customer unsatisfied Latest / new technology Win cub prix tagline promotion technology Part quality reliability maintenance Waiting time celebrity Old design

  7. Create : • Latest technology:- • Use latest technology to all new model example use front and rear disc break, coolant for cooling system, injection engine and electronic valve to increase performance and save fuel consumptions (VVT-I, cVTC, DVVT) and create big cc for all model.

  8. Create :- 2. Win Malaysian Cub Prix • Cub Prix very important part to all company in Malaysian to attractive Malaysian buyer. If company win Cub Prix sales volume also increase. Company can use a expert rider, create good strategy in the race and make a good modification to motorcycle example use suitable part racing only in the race.

  9. Create 3. Tagline:- • Create a unique tagline to attract customer attention example “ Quality no Compromise” , “Build from Expert” and “ design for expert rider”. 4. Celebrity:- • Use famous celebrity as a ambassador to promote product to public. Actually, public very fanatic to their idol, so we can influence their thinking when to buy a motorcycle.

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