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Recruiting & Retaining Referees

Recruiting & Retaining Referees. Recruiting Referees. Recruiting Referees. Recognize that recruiting is a never ending task. Every person you come in contact with is a potential referee. Recruiting Referees. Identify and train Recruiters to focus on this task. Have sales experience.

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Recruiting & Retaining Referees

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  1. Recruiting & Retaining Referees

  2. Recruiting Referees

  3. Recruiting Referees • Recognize that recruiting is a never ending task. • Every person you come in contact with is a potential referee.

  4. Recruiting Referees • Identify and train Recruiters to focus on this task. • Have sales experience. • Be personable. • Be persistent. • Be dedicated. • Be gender and age specific (women and youth referees as recruiters). • Be a genuine believer.

  5. Recruiting Referees • Training Recruiters and teaching the basic recruiting methods: • Initial contact. • Go slowly. • Know your customers.

  6. Recruiting Referees Common excuses we hear from people to avoid becoming a part of our wonderful national membership.

  7. Recruiting Referees I don’t know anything about the game!

  8. Recruiting Referees I don’t have time!

  9. Recruiting Referees I don’t think I could put up with the behavior of some coaches and spectators!

  10. Recruiting Referees I’m not the right kind of person to be a referee, I’d be embarrassed!

  11. Recruiting Referees I’m a woman and women don’t referee!

  12. Recruiting Referees I can’t afford the equipment!

  13. Recruiting Referees I’m too old!

  14. Recruiting Referees I’m too young!

  15. Recruiting Referees I don’t think I could keep up with the players. Some of them are pretty fast!

  16. Recruiting Referees I don’t think I could handle the responsibilities of the referee!

  17. Recruiting Referees • When and Where to recruit: • Prior to registrations • During registrations • During practices • During games • It pays to advertise!

  18. Recruiting Referees Who to recruit? • Player parents • Players • Boy and Girl Scouts • Church Groups • Schools • College bound players • Job hunting players • Seniors • Others?

  19. Recruiting Referees How to recruit? • Designated recruiters • Publicity • Forced Recruiting • The Buddy System • The Referee Mentor Program • Others methods?

  20. Recruiting Referees Use the Diagonal System in Recruiting.

  21. Retaining Referees

  22. Retaining Referees Why do referees quit refereeing? Why do referees continue to referee?

  23. Retaining Referees Nothing succeeds like success. Refereeing should be fun so…

  24. Retaining Referees First things first: MINIMIZE PROBLEMS FROM THE TOUCHLINE! Do not tolerate coaches, spectators or other referees that will not support the program.

  25. Retaining Referees For every referee you retain, that person can assist in the recruitment of new referees and help you get more referees to cover your matches!

  26. Retaining Referees Provide adequate training from the start. • A good start. • Don’t forget your veterans. • Use of the Diagonal System.

  27. Retaining Referees Establish good communication.

  28. Retaining Referees Form a referee club: • Meetings • Guest speakers • Involve everyone • Don’t forget the women • Youth referee programs

  29. Retaining Referees Offer motivational incentives: • Uniforms • “Thank you’s” from players and coaches • Awards • End of season banquet or potluck

  30. Retaining Referees • Deal FIRMLY with abuse • Be proactive • Be committed • Zero tolerance • The Coach Administrator is key

  31. Retaining Referees • Shaping the referee’s image • Fight to change public perception • Public recognition • Spread the word • Be proud • Spotlight individuals

  32. Retaining Referees Referee Mentor Program

  33. Retaining Referees Develop a CORE referee group • Teaching • Mentor to provide personalized attention and make new friends • Assessing, and most important, • Encourage the next set of referees

  34. Conclusion • Recruiting referees is a never ending task • Use recruiters and train them to overcome the objections • Minimize problems from the touchline

  35. Conclusion Keep them coming back by: • Minimize problems outside the touchline • Use award recognition when feasible • Provide socialization opportunities • Provide continuing education opportunities • Establish a mentor program to encourage referees

  36. Ready – Set - Ref! Thank you for all you do for AYSO!!

  37. Referees: Our Role in the AYSO Experience

  38. Who are the Referees’ “Customers?”

  39. Everyone Plays! “Customer service is not a department, it’s an attitude” - Unknown

  40. AYSO Ambassadors

  41. Great Refereeing = Great Customer Service • The Game Matters! • We Honor the Laws of the Game • Nurturing New Referees

  42. Tips and Tools • Use “The Triangle” • Teaching the Game • Embracing: Troublehsooters, “Help Desk.” • The Thank You

  43. We’re AYSO Ambassadors!

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