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Business Intelligence empowering Health Care Management Clalit Health Services Israel 2008 Mazal Tuchler - BI Manager. Clalit Health Services. 3.8 million customers (60% Market Share) 0.5 Million senior citizens (72% in Israel) Provides both insurance and health services
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Business Intelligence empowering Health Care Management Clalit Health Services Israel 2008 MazalTuchler - BI Manager
ClalitHealth Services • 3.8 million customers(60% Market Share) • 0.5 Million senior citizens (72% in Israel) • Provides both insurance and health services • Comprehensive health services: • 14 Hospitals • 1400 Clinics • 450 Pharmacies • 70 laboratories
Enterprise BI - Objectives • Organizational Information Platform • Support Business Strategy and Processes • Integration • Up to date Information • Availability • Flexibility • Simple and independent querying • Reliability - Data quality • Uniform business language Single version of the truth
BI - User Profiles • Policy Unit • District/hospital info units • Marketing • Monitoring & Control • Insurance • Budget • Accounting • Purchase units • Inventory monitoring • HR & payroll • Community: • Doctors • Nurses • Pharmacists Managers (4000) Analysts (370) Operational (500) The Community (indirect 12,000)
Demography Medical Services • Medications • Hospitalizations • ER • Ambulatory • Lab tests • GP visits • Specialists visits • Paramedic • Imaging • Physiotherapy • Private Medical service Suppliers • Demography • Churn • Mailing • Capitation • Customer forecast Human Resources • Manpower • Payroll • Outside Contractors • Independent Doctors Monitoring & Control • General Practitioners • Services Acquisition • Hospital Monitor Units Logistics • Purchases • Inventory • Medical Equipment • Logistic Projects CustomerServices Medical Status • Queues • Supplementary Insurance • Satisfactory Surveys • Call Center Calls • Complaints • Community Diagnosis • Hospital Diagnosis • Chronic illnesses • Severe Illnesses • Medical Markers • Medical Quality KPI’s BI - Information Areas Finance • Clinic Budget • District Budget
BI Evolution 1995 2000 2004 2005 2006
BI Evolution 1995 2000 2004 2005 2006
BI Established • 370 Users (Analysts) • Ad-Hoc Querying - 30,000 / Month • Detailed & aggregated data • Maximum flexibility • Complex Queries • Unix/Informix & Business Objects
BI Evolution 1995 2000 2004 2005 2006
BI Evolution 1995 2000 2004 2005 2006
BINA • BINA = Hebrew for “WISDOM” • Acronym: Decentralization, Knowledge & Mgmt • 4000 Users (Managers) • Principles: • Simple/Intuitive UI & rich functionality • Transparency • Security • A comprehensive environment • MS OLAP + ProClarity • Consulting: Gilon Business Insight
BI Evolution 2003 Migration to SQL Server 1995 2000 2004 2005 2006
BI – Migration to SQL Server Unisys MS OLAP SQL Server DataStage OLD Sun E10000 Files for OLAP DWH Informix ETL Scripts SRC FILES NEW Unisys Unisys MS OLAP SRC FILES DWH SQL Server
BI Evolution 1995 2000 2004 2005 2006
BI Evolution 1995 2000 2004 2005 2006
BINA • Performance measurement for org. units • Monitoring performance versus target • Focus on visuality • Gilon Business Insight (Local/Israeli product)
BI Evolution 1995 2000 2004 2005 2006
BI Evolution 1995 2000 2004 2005 2006
Data Mining Forecast: Medical Deterioration among Elderly Customer Profile in DWH Feedback Treatment Protocols Intervention Programs Start Prediction Model Distribution to Community Customers at high risk
Data Mining • Major enhancement of data analysis capabilities • Forecast capabilities enabling pro-active service • Broad distribution • MS Data Mining • 1st model developedin Microsoft Lab (TAP)
BI Evolution 1995 2000 2004 2005 2006
BI Evolution 1995 2000 2004 2005 2006
Demography Medical Services • Medications • Hospitalizations • ER • Ambulatory • Lab tests • GP visits • Specialists visits • Paramedic • Imaging • Physiotherapy • Private Medical service Suppliers • Demography • Churn • Mailing • Capitation • Customer forecast Human Resources • Manpower • Payroll • Outside Contractors • Independent Doctors Monitoring & Control • General Practitioners • Services Acquisition • Hospital Monitor Units Logistics • Purchases • Inventory • Medical Equipment • Logistic Projects CustomerServices Medical Status • Queues • Supplementary Insurance • Satisfactory Surveys • Call Center Calls • Complaints • Community Diagnosis • Hospital Diagnosis • Chronic illnesses • Severe Illnesses • Medical Markers • Medical Quality KPI’s BI - Information Areas core core back Finance core • Clinic Budget • District Budget back core core back
Demography Medical Services • Medications • Hospitalizations • ER • Ambulatory • Lab tests • GP visits • Specialists visits • Paramedic • Imaging • Physiotherapy • Private Medical service Suppliers • Demography • Churn • Mailing • Capitation • Customer forecast Human Resources • Manpower • Payroll • Outside Contractors • Independent Doctors Monitoring & Control • General Practitioners • Services Acquisition • Hospital Monitor Units Logistics • Purchases • Inventory • Medical Equipment • Logistic Projects CustomerServices Medical Status • Queues • Supplementary Insurance • Satisfactory Surveys • Call Center Calls • Complaints • Community Diagnosis • Hospital Diagnosis • Chronic illnesses • Severe Illnesses • Medical Markers • Medical Quality KPI’s =85% core =15% back BI - Information Areas core core back Finance core • Clinic Budget • District Budget back core core back
SAP-BI embedded in Enterprise BI EDW ProClarity DW Manager LEGACY LEGACY LEGACY WAD Business Objects SAP-BI BEX R/3 Analyst
How do we do it? • People • Data • Technology
How do we do it: people CIO Medical Systems Dept Information Implementation Administrative Systems Dept Infrastructure Dept Help Desk BI EAI DBMotion Systems Analysts ETL & DBA OLAP & VB Data Mining SAP-BI
How do we do it: data deterioration forecast dialysis forecast budget planning total customer cost health quality service quality unit evaluation FI LO HR customer medical data CRM Demography Organizational master data Advanced APPS Integration Event Level insight Data Infrastructure business areas
BPM MS ProClarity MS OLAP How do wedo it: technology MS Data Mining MS Reporting Services BEx/WAD Business Objects SAP BI MS SQL Server MS SQLserver
Are we being useful? Usage Monitoring 1-Medical Quality KPIs entries 8,000 2-Flu Vaccinations (seasonal) 7,400 3-Primary Care Clinic Customer Satisfaction Survey (semi-annual) 4,400 4-Primary Care Clinic Customer Satisfaction Survey (weekly) 4,000
Recipe for Success • Commitment & guidance of CEO and senior mgmt • Districts/hospital decentralization units lead the assimilation process • Intensive training • Users forums • BI Help desk • BI Support Portal
BI Roadmap in Clalit • New unified UI for BINA • BSM • GIS • Meta Stage • and more… 2007 2008 2009