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Rhetoric and Persuasion

Rhetoric and Persuasion. Exploring Rhetorical Appeals. There are three main types of Rhetorical Appeals: Logos (Logical Appeal) , Pathos (Emotional Appeal) and Ethos (Ethical Appeal).

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Rhetoric and Persuasion

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  1. Rhetoric and Persuasion Exploring Rhetorical Appeals

  2. There are three main types of Rhetorical Appeals: Logos (Logical Appeal) , Pathos (Emotional Appeal) and Ethos (Ethical Appeal). • Public Speakers ,Companies or other businesses strategically use these appeals to get consumers to buy their product or to get the consumers to believe in a certain idea or way. • Now that you have a concept of what Rhetorical Appeals are, lets analyze each rhetorical appeal… The Appeals

  3. Logos or Logical appeal is the appeal to one’s sense of reason. • Various strategies that businesses and other companies use to appeal to your sense of reason include: Statistics, facts, common sense, research, compare/contrast, interviews, personal experience, observations and anecdotes. Logos

  4. Examples of Logos in real life This ad from 1960 presents many appeals to your sense of reason. Can you find them all?

  5. This ad contains numerous examples of Logos. What are they? How many different ones did you find? Examples cont.

  6. What examples of logos do you see in this ad?

  7. http://www.youtube.com/watch?v=I4SYI1UsTD8 Commercials containing Logos

  8. Listen closely for examples of Logos! http://www.youtube.com/watch?v=d1I6ljzaY9k 1992 U.N. Speech

  9. Pathos or Emotional Appeal appeals to one’s emotions, and is a way of convincing an audience of an argument by creating an emotional response. Often, advertisers tap into your emotions, beliefs, sexual desires, etc. to persuade you to buy a certain product or believe in a particular way or idea. These ads, commercials, speeches, etc. can make you feel elated, sad, angry, disappointed, encouraged, motivated and basically every emotion you possess. Numerous advertisements contain pathos and we will explore and analyze some of those ads. Pathos

  10. http://www.youtube.com/watch?v=qriNbVCIsow Pathos Commercials

  11. Consider the following questions: • Does this ad exhibit pathos? • Who is the audience this ad is attempting to reach? • What reaction does this ad bring forth from you? • What is the humor in this ad? Pathos ad…

  12. http://www.youtube.com/watch?v=2Eev3WGucTU Pathos Commercials cont.

  13. http://www.youtube.com/watch?v=cq-ZVIZJaI8 Army Strong commercial

  14. Can you find Pathos in this ad? • What are some examples? • What idea is this ad trying to present? • What emotions does this ad tap into? Pathos ad..

  15. Ethos or Ethical appeal is the rhetorical appeal that establishes trustworthiness or credibility of the source, whether it is a speaker, ad, business or commercial. To establish trustworthiness and credibility, companies and businesses use various strategies such as stating personal qualifications or experience, using first person pronouns, using specialized language, allusions and humor. Ethos

  16. What issue does this ad present? • How does this ad establish trustworthiness? Ethos ad…

  17. What examples of Ethos do you see? How does this ad establish credibility? Campaign ad..

  18. http://www.youtube.com/watch?v=Z2m5W1JKETA How does LeBron use ethos in his pre-game speech? LeBron James’ pregame speech..

  19. http://usatoday30.usatoday.com/news/politics/political-ad-tracker/video/848257/mitt-romney-failing-american-workershttp://usatoday30.usatoday.com/news/politics/political-ad-tracker/video/848257/mitt-romney-failing-american-workers Mitt Romney Campaign ad..

  20. How does this ad establish credibility? How does the quote establish the trustworthiness of the Sergeant? Army ad…

  21. Aristotle often taught that a speaker’s ability to persuade an audience is based on how well they appeal to that audience in three different areas: Ethos, Pathos, and Logos. Considered together these appeals form what many Rhetoricians call the Rhetorical Triangle. The triangle represents that in a persuasive literary work, all three appeals should be included and balanced. For instance, often Pathos is used to create credibility and Logos is often used to create credibility or the Ethical appeal. Logos can also be created my establishing trustworthiness. Appeals often overlap and that is what sets of a literary work. Overlapping Appeals…

  22. Name the three Rhetorical Appeals. Ethos, Pathos, Logos What is Logos? Logical Appeal; appeal to one’s sense of reason What is Pathos? Emotional Appeal; appeals to one’s emotions What is Ethos? Ethical Appeal; trustworthiness/credibility Name some examples of strategies used for Ethos, Pathos and Logos. Quiz Time..

  23. Answer the following questions on a separate sheet of paper: • Name 5 things you have learned today! • What more would you like to know about Rhetoric and Persuasion? • Which ad did you like best? Why? • Which commercial did you enjoy most? Why? Reflect and Review

  24. http://courses.durhamtech.edu/perkins/aris.html • http://live.wsj.com/video/dodge-farmer/0EF2FC72-0FEC-4C69-99F6-4A4B1E0080F9.html • www.youtube.com • http://mavdisk.mnsu.edu/sweena1/modesofappeal.html • Google images Sources

  25. Thank you for your undivided attention! Thank You

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