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Town Hall Meeting May 23, 2011. IAB Town Hall Agenda. Who we are…(10 min) What is the IAB? Leadership Introductions Where we’ve been…(5 Min) 2010/2011 accomplishments Ongoing activities Monthly Calls Where we’re going…(25 Min) New Award(s) Enterprise Transformation
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IAB Town Hall Agenda • Who we are…(10 min) • What is the IAB? • Leadership Introductions • Where we’ve been…(5 Min) • 2010/2011 accomplishments • Ongoing activities • Monthly Calls • Where we’re going…(25 Min) • New Award(s) • Enterprise Transformation • Next Great Idea – Marketing and building the community • Q&A
What is the IAB? • IIE Winning & Growing • Industrial Engineering Profession Winning & Growing • IIE Practitioners Winning and Growing You can succeed best and quickest by helping others succeed…
IAB Leadership Team • Kazuo Takeda • 2010/2011 Chair Past Chair • Bill Tolo • 2011/2012 Chair • Majid Abab • Chair Elect
Kazuo’s Career Progression Non BroadcastTV Technical Animation United Parcel Service Disneyland • Education • Bachelors (Long Beach State Univ.) • MBA -2012 (Univ. Redlands) Manager (FOS IE) Prgm Mgr (IE) Mgr H-STV (US/Asia) A. Producer (Animation) Pln Mgr (IE) Mgt Srvr (Air IE) Manager (Westinghouse) Supervisor (Pkg IE) Position Auditor (CATV) Technician (Electronic) • Professional / Community • IIE: Industry Advisory Board, National Leadership Council, Sr. Board Member • IE: Industry Advisor; USC, Cal Poly Pomona • Special Effects Director; FCRT • Director of Team Managers; Cal Wave Hockey Mechanic (Exotic Cars) Technician (Electronic) Organizational Movement
Bill’s Career Progression Non BroadcastTV Technical Animation United Parcel Service Disneyland • Education • Bachelors (Long Beach State Univ.) • MBA -2012 (Univ. Redlands) Manager (FOS IE) Prgm Mgr (IE) Mgr H-STV (US/Asia) A. Producer (Animation) Pln Mgr (IE) Mgt Srvr (Air IE) Manager (Westinghouse) Supervisor (Pkg IE) Position Auditor (CATV) Technician (Electronic) • Professional / Community • IIE: Industry Advisory Board, National Leadership Council, Sr. Board Member • IE: Industry Advisor; USC, Cal Poly Pomona • Special Effects Director; FCRT • Director of Team Managers; Cal Wave Hockey Mechanic (Exotic Cars) Technician (Electronic) Organizational Movement
Majid’s Career Progression Boeing Boeing Boeing Boeing Boeing • Education • BS IE (Cal State Long Beach) • MS ITE (City U- Near Completion) IE Manager IE Manager IE Manager IE Manager IE Manager Commercial Programs and Enterprise Support • Professional / Community • IIE: Annual & Lean Conf Track and Program Chair; IAB; Chair Lean Paper Contest panel; Enlisting Corporate membership (1400+), Major Training Collaboration Boeing and IIE; ABET Evaluator; • IE: Industry Advisor; Cal Poly SLO, UPR & University Focal to many other universities, Coach • UPS and Boeing Diversity Award Winner; • Sponsor of the Boeing IE Virtual University, Mentor Fabrication Division Position Industrial Engineer Fabrication Division Organizational Movement
Dennis’ Career Progression Roadway USPS FedEx Ground FedEx SmartPost DSC • Education • Bachelors (Purdue University) • MBA (Loyola University of Chicago) Vice President (Postal Ops and Engineering) Director (HR) Director (Field Eng) Senior Mgr (Field Eng) Position Manager (Ops Eng) Senior IE Logistics Network Coord • Professional / Community • IIE: Industry Advisory Board, Milwaukee Chapter Secretary • Volunteer BSA Operations Engineer Organizational Movement
Where have we been? IIE Winning & Growing: “PRACTITIONERS HELPING IIE” Conference Input/Support: IAB Track, Moderator for Executive Roundtable, Panelists, Speakers Awards: Nominate Award Candidates IAB Middle Career Leadership Award Misc. Support/Input Advertising on a National Level Strategic Partnerships with Organizations Strengthening Chapter Connections Helping Sr. IIE Chapters How can IIE affect successful networking?
Where have we been? IE Profession Winning & Growing: “IAB HELPING TO GROW THE PROFESSION” • YouTube Video Contest (2007 and 2010/11) – raise awareness to kids on the IE profession using current social media • Marketing the IE Profession – Systems and Process Improvement Forum • Peer Discussion Examples (Industry Networking) • Recruiting Challenges • Promoting new talent • How to recognize mid career leaders • Development of IIE Solutions Track
Where have we been? IE Practitioners Winning & Growing: “IIE HELPING TO PRACTITIONER’S” Awards • Nominate Award Candidates • IAB Middle Career Leadership Award (New) • Enterprise Transformation Award (Pending) Provide Input to IIE: (to ensure that IIE is meeting industry members needs in the following areas) Conference Content, Website Content, Training Offerings
Pulse of Industry • What challenges are you facing? • Future discussion topics • Etc.
New Conference • Enterprise Transformation
IAB the Next Great Idea“Marketing the IE Profession” What is the task? • Get the message out of what IE’s do to Non-IIE members. • Not one single message, but many messages based upon the audience. • Focus on execution, getting the word out not on honing the message.
IAB the Next Great Idea“Marketing the IE Profession” Why should we do this? • IEs are not well known to the general population about who we are and what we do. • IEs are critical to the survival & revival of American industry in the global economy. • IEs should be recognized as subject matter experts outside our IE community.
IAB the Next Great Idea“Marketing the IE Profession” What is the Opportunity? • Market within industry about IE • Market to other engineering disciplines about IE • Market to Re-engineered IEs (Lean, Six Sigma, etc.) about IE • Market within the academic community (grade school, high school, college) about IE
IAB the Next Great Idea“Marketing the IE Profession” What are the Goals? • Baseline is zero. Start where we are now. • 5oo followers on IIE IAB social networking site by 2011 (LinkedIn). • Begin with current Yahoo IAB membership • Recruit at IIE Annual Conference (Town Hall) • Generate hits, touches, impressions, comments, or event attendees. • 2,500 in 2010; 5,000 in 2011; 10,000 in 2012
IAB the Next Great Idea“Marketing the IE Profession” Project Scope: Market to non-IIE members • Maintain the IIE Brand • Hippocratic Oath: “Do No Harm” • Supported by IIE HQ but independent • Do not compete with IIE but complement • Ideally convert “followers” to IIE members
IAB the Next Great Idea“Marketing the IE Profession” Project Plan • Develop IIE IAB social networking identity • Name , Logo, Website • Poll of IE stakeholders to for a baseline metric. • What do they know about IEs and what we do? • Develop a tool kit of marketing materials • Specific initiatives based upon member interest • Bring other IIE groups w/ common goals • Ask for specific help to implement “The Plan”
IAB the Next Great Idea“Marketing the IE Profession” Next Steps • Name LinkedIn Group (Systems and Process Improvement Forum) • Include IE in group name? • Straw Poll • Generate Group Discussion Topics? • Take Away • Join the IAB LinkedIn grouphttp://tinyurl.com/4wevo65 • Participate in the Group Discussions • Show Status Updates on LinkedIn