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Developing Your DIGITAL Footprints Communication Strategies

Developing Your DIGITAL Footprints Communication Strategies. Today’s Learning Journey. Step#5 driven by ‘confirmed’ communication strategies, best when in-sync with other personal marketing collateral materials

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Developing Your DIGITAL Footprints Communication Strategies

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  1. Developing Your DIGITAL Footprints Communication Strategies

  2. Today’s Learning Journey • Step#5 driven by ‘confirmed’ communication strategies, best when in-sync with other personal marketing collateral materials • Appropriate balance between searchable terms used by employer and qualification based on personality and work habits • Your Story, expressed and defined by KEYWORDS • They CAN’T KNOW what they DON’T KNOW DFWCareerpilot

  3. “PULL” Marketing Strategy Used to attract searches to your profile…max out on keyword density with… • Redundancy • Vertical stacks • Horizontal stacks • Use in Titles and experience blocks DFWCareerpilot

  4. “PUSH” Marketing Strategy More ‘reader-friendly,’ more narrative in content. Used when maxing activity level. • HEADLINE utilizes resume positioning • SUMMARY starts with resume content, then adds nouns back in

  5. A BALANCED Approach PULL PUSH DFWCareerpilot

  6. LinkedIn TASKS TASK#1: Profile TASK#2: Build your network TASK#3: JOBS

  7. LinkedIn TASK#1 • Profile Considerations: • Headline • Summary • Experience • Education Profile Build Jobs

  8. LinkedIn TASK#2 BUILD your network in waves… • Folks you already know • Those you should know • Key “bridge” Contacts • Must SEE people Profile Build Jobs DFWCareerpilot

  9. LinkedIn TASK#3 There are MULTIPLE ways to pursue JOBS… • The JOBS functionality • FOLLOW a targeted organization • Group activity Profile Build Jobs

  10. Feeling OVERWHELMED? DFWCareerpilot

  11. Coaching TIPS • BABY steps to start • PERFECT Practice Makes Perfect • Ramp Up to gain confidence • PERFECT is not a destination!

  12. THE Careerpilot, Bob Maher, CMFbob@careerpilot.com | Direct: 214.563.2865 GO TO: www.dfwcareerpilot.com and FOLLOW us (register) Join our Group on LinkedIn: DFWCareerpilotFollow DFWCareerpilot on Twitter!

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