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Mastering LinkedIn for Successful Career Building

Learn how to optimize your LinkedIn profile using PULL and PUSH marketing strategies. Build your network strategically and pursue job opportunities effectively. Get expert tips to navigate the platform confidently.

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Mastering LinkedIn for Successful Career Building

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  1. Developing Your DIGITAL Footprints Communication Strategies

  2. Today’s Learning Journey • Step#5 driven by ‘confirmed’ communication strategies, best when in-sync with other personal marketing collateral materials • Appropriate balance between searchable terms used by employer and qualification based on personality and work habits • Your Story, expressed and defined by KEYWORDS • They CAN’T KNOW what they DON’T KNOW DFWCareerpilot

  3. “PULL” Marketing Strategy Used to attract searches to your profile…max out on keyword density with… • Redundancy • Vertical stacks • Horizontal stacks • Use in Titles and experience blocks DFWCareerpilot

  4. “PUSH” Marketing Strategy More ‘reader-friendly,’ more narrative in content. Used when maxing activity level. • HEADLINE utilizes resume positioning • SUMMARY starts with resume content, then adds nouns back in

  5. A BALANCED Approach PULL PUSH DFWCareerpilot

  6. LinkedIn TASKS TASK#1: Profile TASK#2: Build your network TASK#3: JOBS

  7. LinkedIn TASK#1 • Profile Considerations: • Headline • Summary • Experience • Education Profile Build Jobs

  8. LinkedIn TASK#2 BUILD your network in waves… • Folks you already know • Those you should know • Key “bridge” Contacts • Must SEE people Profile Build Jobs DFWCareerpilot

  9. LinkedIn TASK#3 There are MULTIPLE ways to pursue JOBS… • The JOBS functionality • FOLLOW a targeted organization • Group activity Profile Build Jobs

  10. Feeling OVERWHELMED? DFWCareerpilot

  11. Coaching TIPS • BABY steps to start • PERFECT Practice Makes Perfect • Ramp Up to gain confidence • PERFECT is not a destination!

  12. THE Careerpilot, Bob Maher, CMFbob@careerpilot.com | Direct: 214.563.2865 GO TO: www.dfwcareerpilot.com and FOLLOW us (register) Join our Group on LinkedIn: DFWCareerpilotFollow DFWCareerpilot on Twitter!

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