The Licensed Mobile App Solution

1. The Licensed Mobile App Solution 1

2. Introduction 75% of British people have a smart phone and it’s fast becoming the main route to access news, messages and shopping. Mobile is clearly a huge opportunity, but needs careful planning to deliver a clear return on investment. This document outlines simple and practical ways you can use Moball. It contains features and tools to help you strengthen your community and create new revenue streams 2

3. About Warbler Digital Group Warbler Digital Group was founded in Bath, UK having spun out of the University of Bath’s Innovation Centre. Founded by Richard Counsell, the company has raised over £1m in investment and built a world class board of directors. Following expansion in North America, the company became Warbler Digital Inc. to provide its award winning services to a wider audience The company now operates in Chicago, Dallas and Wells, UK with a further development office in Hanoi, Vietnam.

4. Key Personnel Board & Senior Roles CEO: Richard Counsell- award winning entrepreneur, formerly working with Skype and Hasbro Chair: Charles Sanders- founder director of Druid Group, sold for £700m in 2000 COO: Mark Feingold- founder of Sec Pay, sold for £20m in 2005 Robert Offen- Former CEO The Media Planning Group Mike King- Former director of EA Games Tina Veater- Former advertisement director for Northcliffe Newspaper Group USA Mark Dunlap- Former Sales Director of Speed Pay Jim Snow- Former CEO Gold’s Gym and Omni Hotels Investor/Advisors Tom Singh- Founder New Look Mark Goddard Watts- Founder Scewfix and Tool Station Stevie Hargitay- Chelsea Football Club (London/Zurich) Reto Candrian- Candrian Restaurant/Hotels (Zurich)

5. What is Moball? Moball is a sophisticated smart phone app that is specifically designed and developed to help marketing and communication teams. We make it easy for our partners by looking after every aspect of the setup, design, build, support and maintenance for your app. • Key features include: • Rich Push Messages: Create rich content messages to 'push’ to your app users. These can include photos, videos, links, maps & buttons. • Geo-Location Messaging: Push rich content messages to either all users or users in a particular town/area. • Geo-Fencing: Set a virtual perimeter around an event or place. Any app user in this perimeter receives the rich message instantly. • User Generated Content (UGC): Push out a message requesting content, your moderation system accepts or denies content at one click and publishes it. • User Community: Users have the option to sign in to your app. This enables them to submit and comment on content. The data collected is available for you to use. 3

6. Our Approach App technology moves so fast, it’s no longer possible to just build an app for a client and walk away. The most effective apps are linked to websites and social media sites to keep them up to date for users without creating extra work. Third party sites change regularly, so if your app doesn’t change with them, the links fail to display. Our app experts work behind the scenes to keep your app working perfectly. We appreciate that time is a commodity many of our clients don’t have. Moball is very quick and easy to use. 4

7. The Moball Process Here’s how it works: You provide a logo, 1 main image and links to your website. We design & build your app and send it to you for approval. After approval we publish it for Apple and Android phones. After launch, you can access our App CMS at www.moball.tv to create and send campaign messages, receive & approve content from your community and promote events etc. 5. We provide unlimited support, forever, to help you make the most of the Moball platform. 5

8. Sub Categories From your home screen you can also create icons that can be clicked through to sub categories. This enables you to include all of the content that can be found on your website and break this content into regions/relevance to you user. 4

9. User Generated Content (UGC) Keeping your community engaged with your events and campaigns throughout the year is obviously incredibly important. Mobile is now the easiest way to do this. Moball makes it really easy for your app users to send you a photo or video directly from your app. You can then approve the content in the Moball moderation area. If approved, it’s added to your app and social media connections so the wider community can like and share. 1) App user submits photo or video 2) You moderate Content 3) You approve or deny content 4) Content published 9

10. The Commercial Opportunities Moball have an internal advertising sales team that can sell all of your commercial opportunities within your app to relevant advertisers. The advertising revenue generated is split between us to enable you to generate a revenue stream from your app. The perfect way to enhance the user experience. 1

11. Feature Corporate Sponsors Every page on your app has space for a sponsor. These slots can be easily changed as advertisers change artwork or bookings. The banner is clickable and links to a web address of the advertisers choice. The banner will rotate at a set time enabling a number of businesses to showcase themselves in your app. The banner appears at the bottom of every page of your app. Sponsor slots 11

12. Top Offers Push Messaging Moball messaging is an incredibly powerful way to communicate with your app users. Our advertising sales team can create a Top Offers message which can be sent weekly to your app users. Each message can be broken into categories and when these are clicked they will display the offers for that category, once clicked the full offer will display. This enables your advertisers to reach a wide audience without bombarding them with messages. 12

13. Push Messages from Advertisers Moball messaging is an incredibly powerful way to communicate with your app users. It’s a great tool for marketing and is sold by our advertising team as an option for your advertisers. You remain in complete control of the content and how often you allow messages to be sent, to prevent annoying your supporters. It works best when there is a clearly defined and valuable offer. 13

14. GeoLocation Messaging A Geo Location Messaging gives you the ability to send messages to your users in certain locations or at events. Use the Moball system to identify where your users are and target them directly. The advertising team can use the Geo Location Messaging feature to deliver offers to your supporters based on their‘real world’location; perhaps offering them a special discount for a specific area. 14

15. Geo-Fence A Geo-fence is a virtual perimeter around a real world location. They allow us to send your app users a targeted message when they enter a real world location. For example, when they arrive at a touring site. The advertising team can use the Geo-fence feature to deliver offers to your supporters based on their‘real world’location; perhaps offering them a special discount when they walk past their shop. Geo-fences are a really powerful communication tool and a great new source of advertising income. You can see how easy a geo fence is to setup on the homepage of our website www.moball.tv 15

16. iBeacon iBeacon is an small device that is able to send rich messages via blue tooth to a smart phone that is located within its close proximity. (20cm-70m) iBeacons enable retailers and businesses to send rich push messages containing vouchers or sales messages to their app users, when they enter a store for example. The iBeacon will be stuck at the entry point of the business and will enable targeted messaging. iBeacons will only work when linked to an app that offers detailed CMS. 16

17. Unlimited Support We know from personal experience how important personal support is for a product like Moball. This is our single biggest focus and we invest continually to make sure we are helping you every step of the way. We offer free 1-2-1 training to get you started, and then unlimited support, forever from a dedicated account manager by phone, email and live chat. Unlimited Forever! 17

18. Analytics Finally, we’ve hopefully given you lots of ideas about how Moball could help your organisation. We know how powerful mobile can be, however there are often times when you need to show other people (a corporate sponsor for example) just how good it is! Moball has detailed analytics on how your app is used and how effective each message has been. 18

19. Tina.veater@warblerdigital.comT: 0845 0176 386M: 07834 542955www.moball.com@moballapp Contact us to find out more! For a free online demo, log in at www.moball.tv Username and password demouser 19