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Education Market. 19,000 school systems (Approx.) Conservatively,105,000 classrooms $667 Billion spent on elementary & secondary education in 2008-2009 school year $62 Billion forecasted for IT spending alone in 2013
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19,000 school systems (Approx.) • Conservatively,105,000 classrooms • $667 Billion spent on elementary & secondary education in 2008-2009 school year • $62 Billion forecasted for IT spending alone in 2013 • LCDs and Interactive Whiteboards are key strategies for schools (even being mandated in some curriculum—Project Lead the Way)
You have 4 key influencers/decision-makers that must be leveraged to make the sale • The architect/engineer who specifies the cable • The integrator who designs the Audio/Visual system • The distributor who sells RapidRun • The school who ultimately purchases the product
Understanding the Education Market RapidRun is the right solution for schools as they deploy Audio/Visual technology in the classroom, conference rooms, or digital signage. Why is RapidRun the most complete Audio/Visual Installation System? Time-saving, flexible RapidRun: • Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering • Connects in less than a minute – thanks to color-coded connectors requiring no tools • Reconnects for upgrades just as easily – no need to pull new cable or incurring added expense • Plus, RapidRun also offers a better ROI (return on investment). EXAMPLE: One RapidRun customer tells us he is already seeing a substantial difference in efficiency. Before RapidRun, his school system’s 8,000+ classrooms required an average of 2 hours per classroom to install Audio/Video cabling. But RapidRun has cut the average installation time down to 30 minutes per classroom. A huge savings when working with tight budgets!
The Right Decision for Schools • Share with Integrators why RapidRun is the complete solution for schools • On your 1st call - Build Awareness! • Once you have interest, educating Resellers on the education market is key • Share with Resellers That: • It is not a “Turn & Burn” Sale • The sales cycle takes a little longer but can reap larger profits • It can be Re-occurring Revenue • It is a huge opportunity with 19,000 school systems in the U.S.
What to Say to the Integrator- One Example • Hello my name is (Representative Name), and I am with (Company). I am hoping you can help me out. • As the manufacturer of RapidRun, the most complete Audio/Video system requested by schools, we are trying to determine how well integrators are prepared when architects and schools specify RapidRun. • Have you heard of RapidRun?
Why Rapid Run? • Schools • Concerned with ever changing Audio/Video systems technology • Efficiency and huge savings • Because of its easy-to-upgrade format, more schools than ever are choosing RapidRun • Architects • The modular interconnect system for A/V cabling that can support multiple signals over a single cable – including composite video, S-video, component video, and HDMI or DVI video.
Why Rapid Run? • Integrators • Ends field terminating hassles – no more time-consuming and inconsistent crimping, splicing or soldering • Connects in less than a minute – thanks to color-coded connectors requiring no tools • Reconnects for upgrades just as easily – no pulling new cable or incurring added expense • Plus, RapidRun offers a better return on investment.. • Distributors • Award winning product • Product growth over 300% • Dependable manufacture