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PRINCIPLES OF MARKETING_ A CASE STUDY ON L’OREAL PARIS

The product diversification is also adopted by developing new product range which are day and night care cream for anti aging treatment.

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PRINCIPLES OF MARKETING_ A CASE STUDY ON L’OREAL PARIS

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  1. PRINCIPLES OF MARKETING: A CASE STUDY ON L’OREAL PARIS (CASE STUDY) Company Name: Home Of Dissertations Website: https://www.dissertationhomework.com Contact Number: +44 7842798340 CONNECT NOW

  2. PRINCIPLES OF MARKETING: A CASE STUDY ON L’OREAL PARIS

  3. L’OREAL PARIS • L’Oreal Paris is a French personal care company providing high quality products ranges which are fruitful for the customers. • The organisation is successful to hire more than 87000 employees worldwide and the organisation is also efficient to expand their business worldwide (L’Oreal Paris, 2020a). • The company L’Oreal Paris is also successful to generate the revenue €29.87 billion in 2019, which further ensures strong financial position of the company in the global fashion and beauty industry (Statista, 2018). • The company’s annual growth rate is increasing at 4.2% and the company has 25.8% market share in the global market (L’Oreal Paris, 2020b).

  4. EXISTING BRAND VALUES • Advertising campaign • New true match campaign: your skin your story

  5. CONTINUED • Company’s web site,

  6. CONTINUED • Sponsorship activities

  7. GROWTH STRATEGY • Market development strategy is adopted by company to expand their market share (L’Oreal Paris, 2020c). • The product diversification is also adopted by developing new product range which are day and night care cream for anti aging treatment

  8. TARGET MARKET

  9. PESTLE ANALYSIS

  10. COMPETITIVE ANALYSIS

  11. BRAND EXTENSION

  12. REFERENCE LIST • Cunha, M.D.C.D.O., 2017. L’Oréal: Ombré hair kit consumer-focused product development to find new market opportunities (Doctoral dissertation). • Jan, A.D.A. and Victor, S., 2019. Measuring the Effectiveness of Segmentation, Targeting and Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia. IJO-International Journal of Business Management, 2(09), pp.68-79. • L’Oreal Paris, 2020a. Our ambition. [online] Available at: https://www.loreal.com/group/who-we-are/our-ambition [Accessed on 18 May 2020]. • L’Oreal Paris, 2020b. Our mission. [online] Available at: https://www.loreal.com/group/who-we-are/our-mission [Accessed on 18 May 2020]. • L’Oreal Paris, 2020c. Our value and ethical principle. [online] Available at: https://www.loreal.com/group/who-we-are/our-values-and-ethical-principles [Accessed on 18 May 2020]. • L’Oreal Paris, 2020d. Sustainability. [online] Available at: https://www.loreal.com/#Section_CorpTopic_Sustainability [Accessed on 18 May 2020]. • Statista, 2018. L'Oréal - Statistics & Facts. [online] Available at: https://www.statista.com/topics/1544/loreal/ [Accessed on 18 May 2020].

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