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Governor’s Bulletin Council of Leaders July 3, 2019 Collett Cross

Learn the importance of Governor’s Bulletins in effectively communicating Pilot International news, district updates, and club highlights. Discover essential writing tips to engage readers and establish trust. Find out how to provide valuable content and maintain consistency in your bulletins. Explore the significance of regular publication and sources for content inspiration. Get equipped with strategies to create compelling bulletins that captivate and inform members.

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Governor’s Bulletin Council of Leaders July 3, 2019 Collett Cross

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  1. Governor’s Bulletin Council of LeadersJuly 3, 2019 Collett Cross 2018-19 Pilot International Secretary

  2. Why Publish a Governor’s Bulletin Bulletins have numerous valuable benefits, and it is your District’s communication tool. They are a great way to communicate all kinds of information, including: • Pilot International News • District News • Club News • ECR Message • Cares, Concerns, Celebrations • Special Announcements • Promotions • Important Dates • Contact Information By selecting the right content, you can keep your members informed!

  3. Pilot International Policy Bulletins Districts are required to publish a minimum of ten (10) Governor’s Bulletins; however, monthly issues are encouraged and preferred. District Governors may appoint an editor to oversee the publication of the Governor’s Bulletin. Governor’s Bulletins shall be sent to each Pilot Club in the district, to members of the Pilot International Executive Committee, to other District Governors, Past International Presidents, and to Pilot Headquarters. Pilot Clubs shall distribute the Governor’s Bulletin to all club members.

  4. Six Key Tips When Writing Your Bulletin • Provide content worth reading. . . • Grab the reader with the headline/subject. . . • Establish trust. . . • Write for your audience. . . • Keep it short and simple. . . • Keep them regular.

  5. Provide content worth reading. . . No one watches TV just for the commercials, no matter how entertaining they might be. Make sure that you are providing usefuland interesting content that your readers will want to read.

  6. Grab the reader with the headline/subject. . . People receive so many newsletters and other emails these days that you need to make sure that your members want to read your bulletin as soon as they see it. Otherwise they probably won't read it at all. Your bulletin literally needs to scream "READ ME FIRST". NOTjust "Read me at some point". If your readers can see your subject and think "I'll read that later", they will not read it later. Ninety percent (90%) of the time, they will come back to it later after they have received another batch of emails and it will get deleted. Give your readers a reason to open it and read it immediately!

  7. Establish Trust Make sure that you: • Are consistentwith your bulletins and that your readers know what to expect when they open and read it. • Provide your readers with accurate, timely, and relevant information.

  8. Write for your audience • All of your readers will not know as much about Pilot as you do. • This means that you must explain any terms, abbreviations and acronymsthat are not commonly known by all readers. • We all get used to our terms and we often forget that others do not automatically understand them, too. • Be careful and proofreadyour bulletins looking for any assumed understanding and explain it better.

  9. Keep it short and simple People are busy. So make sure your readers can get the information they need from your bulletin quickly and easily. It also means, not to fill your bulletins with too much information and too many different articles. Even if you have thought of lots of articles for your first bulletin, you do not have to put them all in the first issue. Hold some back for the next bulletin. The bulletin will be more appealing to your readers and you will have a head start on the next one.

  10. Keep them regular You can’t just dip in and out of bulletins. They should be started at the beginning of the Pilot year and continue on a regular schedule throughout the year. Bulletins only work when they are produced and distributed on a consistent basis, therefore, this means that you need to see your bulletin as a long-term commitment – and be prepared to invest the time and effort into regular publications.

  11. SAMPLEGovernor’s Bulletin SchedulePlease submit information by the XXth of the previous month. Governor’s Bulletin will be emailed by the XXth of each month.

  12. Sources for Content • Club Newsletters • Other District Governor’s Bulletins • Pilot Website • Pilot Log • Communications from Pilot Headquarters • Pilot Partners: BIAA • District Meetings • Other non-Pilot newsletters, motivational literature, magazines, etc.

  13. Questions • ASSIGNMENT • Each District will be given a month or combination of months. • Using chart paper and markers, develop a Governor’s Bulletin for your District for the assigned month(s). • Select a representative to present your Governor’s Bulletin. The presentation should include what was included and why. • You have approximately 20 minutes to complete the assignment. You will be given a five (5) minute signal before the end of the allocated time. • Chart paper and markers are at the front of the room.

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