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Every year, Christmas seems to move around faster and faster. As the end of year being so close, itu2019s time to prepare yourself for pre-Christmas trading period. To help you prepare for the busiest season, we explore some Christmas season marketing tips that you can easily implement to boost your income and delight your customers over the coming month.
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How To Promote Your Business For Christmas? Every year, Christmas seems to move around faster and faster. As the end of year being so close, it’s time to prepare yourself for pre-Christmas trading period. To help you prepare for the busiest season, we explore some Christmas season marketing tips that you can easily implement to boost your income and delight your customers over the coming month. What is the Importance of Christmas Marketing? Britons are set to splash a lot of money up to Christmas. Shoppers will spend about £20 billion on Christmas shopping, but the competition for these pounds will be fierce. So how to make the most of the Christmas shopping season? The answer can be strategic marketing and here's how to execute it this year. Offer Christmas Promotions Plan your promotions and sales early, and take complete advantage of social media to spread the news. Facebook is a great way for marketing tool that can help you reach your customer base and beyond. Use Instagram to offer shoppers an image rich overview of your business, products, and promotions. Or then again you run a loyalty program, create special event discounts and market them through an email campaign with limited period offers that encourage spending. Encourage New Shoppers to Your Business Since the business is overflowed with shoppers looking for gift ideas around the Christmas season, this is a great opportunity to try to bring in new customers into your store.
Consider about some incentives that would not only entice new customers to shop with you, but also look after for your current customers too. Offering perks like free samples, discounts, vouchers, and competitors are a great way to connect and draw in those Christmas customers. Offer Gift Cards Never under estimate the power of gift cards. Gift cards and certificates will continue to top the gift holiday consumer plan on giving, and their popularity continues keeps on rising. If you sell gift cards, ensure you have them shown at your counter, and put up an ample signage advertising their availability for customers who are browsing. If you don't sell gift vouchers, and just offer your customers paper or emails, ensure that you either have it all well signed for the customer or have your staff trained in offering them to the customer. Plan Ahead And Learn From Last Time As most of the yearly sales are rising on this bustling period it's important to recollect you can never be too prepared. Managing your stock levels successfully is key to your holiday season success. Reviewing detailed reports the earlier year's sales and stock levels is important tool in understanding how you traded and how you can improve. Perhaps you sold out early, so order more during the current year, possibly you had an excess of stock a year ago so tone it down this season. Keep in mind the intensity of reporting through your epos system.