1 / 13

Korea Forest Service and the International Year of the Forest.

Introducing Roger Shepherd and Hike Korea with some ideas for the 2011 year with the Korea Forest Service. Korea Forest Service and the International Year of the Forest. KFS are more than custodians of Forest.

luce
Download Presentation

Korea Forest Service and the International Year of the Forest.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introducing Roger Shepherd and Hike Korea with some ideas for the 2011 year with the Korea Forest Service

  2. Korea Forest Service and the International Year of the Forest. • KFS are more than custodians of Forest. • Although this is the International year of the Forest we have to recognize that forests co-exist with other features of nature. • Without these features, forests cannot exist. • These are Mountains, Water, and Air. • In a sense the KFS is custodians of these features as well. • The International year of the Forest gives KFS an opportunity to showcase its entire natural environment as one holistic entity.

  3. Roger Shepherd • 8 Years of background experience in Wildlife Conservation and Management in Central Africa • 7 Years experience in the New Zealand Police Force • Visited South Korea in 2006 and hiked half of the Baekdu-daegan – decided to write an English Guide Book • Returned in 2007 and walked the entire Baekdu-daegan and wrote the first English Guide Book with Andrew Douch and assistance from David Mason • Returned to South Korea in 2009 and walked 4 Jeongmaek – Nominated as an Honorary Ambassador of Tourism – Exhibited 50 Photographs of my hiking journeys. • Returned to South Korea in March 2010 – Finished my MA from a temple in Songnisan – Walked the Geumnuk-jeongmaek, then decided to start a business called Hike Korea

  4. Hike KoreaDiscovering Korean Identity through Mountain • Established as a company in South Korea on December 10th 2010 at COEX in Seoul. • Mission is to promote Korean Mountain to the World through Literature, Media, and Photography • Connect Korea’s National Treasures and Cultural Assets with a National Network of Hiking Trails that are interconnected to each other throughout Korea. • Work closely with influential organizations • Offer visitors to Korea and opportunity to discover Korean culture via mountain and forest www.hikekorea.com

  5. What I can bring to the Korea Forest Service with Hike Korea. • As a semi-celebrity in the outdoor hiking and cultural community here in Korea, I can offer an international face to some of your international and domestic projects. • This can be done in conjunction with public events where I can attract an English speaking audience via news media and television. • Help the Korea Forest Service become better recognized as the custodians of Korean Forest and Mountain, including mountain villages, hiking trails, and outdoor education camps. • Assist with, or produce English literature and film commentary on Korean Forest and Mountain to the English speaking community at international conferences in regards to promoting tourism and recreational forest usage. • Push the beauty and splendor of the Baekdu-daegan as a potential international hiking culture and religious trail including its diverse eco-system containing outstanding examples of both indigenous and introduced species of reforestation.

  6. The 10th Conference of Parties of the UNCCD. • Using Television and Imagery as a powerful influencer we can portray Korean Forest and Mountain to our global visitors in the international language of English. • Preparing an opening film for the UNCCD 10th Conference of Parties to be held in Changwon, Gyeongsangnam-do in late 2011. • This film could more so display the reasons why we don’t want desertification in global forests, and focus more on the beauty and success of Korean forest throughout all of its four seasons. • It is in other words an opportunity to showcase Korean Forest and Mountain to your International Visitors as a showcase as a preliminary to the conference.

  7. Promoting Mountain Trails and Forest to the International Community via Television. • Creating a 30 minute weekly bi-lingual (Korean and English) TV show documentary where I and a Korean Host visit various famous scared Mountains within Korea and introduce and educate TV viewers to mountain trails, forests, and cultural attractions. • Done right there is no reason why such a show couldn’t be distributed internationally on other TV networks • There are of course other Governmental Organizations that we could we work cognitively with to share the cost of such a project.

  8. Baekdu-daegan as a foundational product. • With the Baekdu-daegan Trail we see an opportunity to promote young foreign visitors to Korea to experience a journey that takes them through the full spectrum of Korean landscape, culture, and history. • We also see an opportunity to promote the Baekdu-daegan to the scientific world as a unique and important eco-system that showcases to the world its marvelous beauty and diverse flora and forest. • The Baekdu-daegan also gives Korea an opportunity to showcase to the world its unique relationship with mountain, forest, and nature. • Once again using myself to garner support from the English media and through the opportunities of Arbor Day, Mountain Day, and the International year of the Forest we can harness some international awareness and understanding of the foundation of all Korea Ecology through the Baekdu-daegan.

  9. International Mountain Day: December 11th • This is an under-utilized event that needs more growth and public support. • As mountain and forest co-exist we need to take advantage of the International Year of the Forest as a means of promoting both. • With Korea being one of the most mountainous nations in the world with a vast and sacred history of mountain culture, Korea should be leading the way with this opportunity to promote what is an important ecological day in the world.

  10. Television Media • Creating a weekly Mountain TV Show on Korea Television done in a Bi-lingual fashion with myself as and a permanent Korean expert host from the Korea Forest Service, we can visit sacred mountains and places of Korea each week, with various Korean and visiting international celebrities and show them the beauty and culture of Korean Mountain and Forest, combines with recreational and tourism related products. • This show should be done at a documentary educational style level that is also entertaining and ideally aimed at for an International audience and not primarily a local one – although that initially is our target audience. • The show should envelope the history of Korean Mountain and Forest and what it once represented to the people of Korea, via the many famous Confucian, and religious Scholars that once roamed these mountains. • The objective of the show should be to show its audience that the Korean Landscape is vital and needs to be well managed and preserved for future generations. • This project can be tendered to various Production Companies that display a mixture of both local and international film-makers and writers.

  11. More English Networking with International Travel Sources • I think that we need to capture the younger traveler. • Those that are traveling around the world on overseas experiences for periods of 6 months or longer. • We need to attract them to Korea for periods of 3 months, so that they can backpack around the Korean Mountains utilizing the services you provide. • The positive feedback generated from ‘word of mouth’ travel is very very strong, and is how popular travel destinations of today were generated. • These travelers are all well connected via social networks of blogs, internet, and forums. Korea currently only features as a destination to come and make money as an English teacher. We need to make Korea a destination where young people can come and travel safely and enjoyably.

  12. Conclusions • The Korean Forest Service are undoubtedly the custodians of the Forest, the protectors and the generators. • But who are the custodians of the mountains? • As Forest, Water, Air, and Mountain all co-exist to form a life sustaining environment for humans, then perhaps the Korea Forest Service should expand its mission and become complete custodians of the sustainable Korean environment. • 2011 as the International Year of the Forest is a great opportunity for KFS to showcase its services via other related events like Arbor Day April5th, Forest Day October 18th, Mountain Day December 11th and the UNCCD conference in Changwon later this year. • These public and international events give us an opportunity to show the world what the Korea Forest Service is, including showcasing Korean Landscape for its beauty and potential as a tourist destination that holds great cultural and historical significance as a North East Asian destination. • We should be using as much TV media and literature as possible with a mixture of celebrities within Korea. • THIS IS A BIG YEAR OF OPPORTUNITY FOR THE KOREA FOREST SERVICE!!

  13. END PRESENTATION WITH A SLIDE SHOW OF MY PHOTOGRAPHY OF KOREAN MOUNTAIN AND FOREST

More Related