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CPLP Certification: Value

CPLP Certification: Value. January 10, 2011. CPLP Value - Market Research Study. Research conducted in 4Q09 by Springboard International, an independent consulting firm Surveyed 524 ASTD members and 625 non members

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CPLP Certification: Value

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  1. CPLP Certification: Value January 10, 2011

  2. CPLP Value - Market Research Study • Research conducted in 4Q09 by Springboard International, an independent consulting firm • Surveyed 524 ASTD members and 625 non members • Interviewed two dozen CPLP holders, candidates, and top employers across a variety of industries • Evidence suggested CPLP increases: • Opportunity (Job Prospects and Advancement) • Credibility • Commitment • Knowledge and Performance

  3. CPLP Value - Evidence Advancement and Jobs • Credentials are preferred by hiring managers, especially in tough job markets • Over 85% (87%) of CPLP credential holders report it has given them an advantage • Over 80% (82%) of CPLP credential holders report it has advanced their careers • Over 70% (72%) of the companies looking to fill positions on the ASTD Job Bank prefer CPLP applicants • One hundred percent (100%) of employers interviewed stated that future recruiting practices for open positions will prefer the CPLP credential • One hundred percent (100%) of CPLP credential holders felt more capable and more confident at their jobs, now that they have completed the CPLP program Looking to rise to the top of the resume pile? Add four letters: CPLP

  4. Employer Demand - CPLP Preferred Jobs 900+ as of 12/2010-- ASTD Job Bank

  5. CPLP Value - Evidence Credibility • CPLP requires people who have been in the field for decades to revisit things they no longer use and validates they have the right skills and knowledge for the jobs and the profession they love • Many learning professionals feel the need to constantly validate their profession and the credibility that they offer the business function – a credential helps show this credibility • “In these economic times, anything you can do to demonstrate knowledge and commitment is a plus” – learning executive from a government agency • “We believe vendors will be asking for the CPLP which is why we are looking into pursuing the credential widespread” – learning executive from a major hospitality firm Will you have what it takes to impress?... The CPLP is in demand. Get your certification now!

  6. CPLP Value Commitment to Learning & Learning Profession • CPLPs feel they are in an exclusive class of learning professionals. They feel that they can stand up in front of classroom to train and explain the theory and practice of learning and do things that not everyone in the field can do • Over 90% of CPLP credential holders report that the CPLP has assisted in their professional development efforts • “Credentials not only show that the individual is going to keep their skills current, but that the individual is serious about their profession. The credential is not required but they want it anyway because they are passionate” – CLO at a major association • “The knowledge I have gained has been invaluable” – CPLP Credential Holder It may not be required, but it’s the right thing to do… Do what you can to show the value of learning. Get your CPLP.

  7. CPLP Value - Evidence Knowledge and Performance Impact • Many people are functional experts but understanding context brings greater authority • Over 80% of CPLP holders report that their employers recognize the increased expertise they have as a result of obtaining the CPLP credential • Nearly 75% of CPLP holders and employers surveyed agreed “supervisors in the company have noticed that CPLP employees produce greater results in less time” • “The CPLP program is beneficial for a learning professional to gain a broader understanding of the field” – employer at a major financial services company • “I would advocate for a team of CPLPs. I feel the productivity of the group would be greatly improved since everyone would have a common knowledge of the profession” – learning executive at a major government agency Can you do the job? Your CPLP certification helps prove you have what it takes.

  8. CPLP Value - Candidate Testimonials I used it to change the way my team thinks: want them to be more connected to the business and think strategically instead of operationally. The learning is the best part; I have more confidence. I used CPLP to move my team ahead and in the same direction. It was tough, and worthwhile! It helped increase visibility within my organization. CPLP helped me learn the science behind the art. Finally, a way to recognize that we are professionals… I increased my pay by increasing my value.

  9. Contact Information Contact Us Need more information? For general information inquiries about the program please email Customer Care at customercare@astd.org or call 1-800-NAT-ASTD.

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