1 / 20

Outdoor Activities in Finland

This presentation explores the outdoor activities in Finland, including skiing and hiking. It discusses the findings from research projects and identifies emerging trends in the industry. The presentation also addresses environmental issues and the potential impact on the economy.

luciaa
Download Presentation

Outdoor Activities in Finland

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Outdoor Activities in Finland Trends and New Business Opportunities - A Cultural Orientation

  2. A Presentation at C.O.M.U., Faculty of Econ. & Bus.Adm. Week 48, 2006 - Ismo Koponen, Mr Oulu Polytechnic- University of Applied Sciences

  3. ? ? ? • What are the three things that you like doing outdoors ? • What are the three things that you need for practicing your activity ? • What are the three benefits you get from your favourite activity ?

  4. Outdoor activities in Finland 1 • Ski’ing in winter at about -25 d:s C. • Most important findings of the ”Track 2000 Research Project” concucted by • Ervasti, Pertti & Koponen, Ismo • - in Kuusamo, Finland • - n = 635 surveyees

  5. Skiers classified • - 100 km:s / a.: 36% • 101 - 300: 31% • 301 - 500: 18% • 500 - : 15%

  6. Ski’ing requires driving ! • 36,9% of the answerers traveled up to 800 km:s to reach the ski’ing resort, and • another 21,4% up to 200 km:s

  7. Reasons for coming • Previous experiences with the place: 36,1% • Part time residence in the area i.e. ownership of or relationship to an owner of a cabin etc.: 29,8% • 77% of answerers had previous experiences of the resort

  8. Time, money & equipment • 37% up to 5 days • 63% more than, and • 67% up to 500 euros, and • 33% more than • 97% of skiers use own gear

  9. Customer Satisfaction (1-4) • In general (3-4): males: 95,5%, and • females: 95,7% • condition of tracks: 3 - 4 • safety of tracks: 3 - 4 • facilities for equipment service: 2 - 3 • ski schools: 2 - 3

  10. Customer Satisfaction (cont.) • Co-incidently the more important services will still have to be improved, while less important ones exceed the expectations. • Can a change in the Finnish ’ski-ing culture’ be predicted ? Please, see previous slide …

  11. Five Factors Found • Services directly related to ski’ing • Services related to after-ski’ing • Safety oriented, active, ski’ing • Ski’ing as an ’addiction’ • Ski’ing as an excuse for taking a break • Segmentation and product positioning !

  12. According to recent media: • ”Finns do not tolerate cold climates very well”. • ”The Dutch are the best in Europe, in this aspect”. • Reasons to this ’development’ are in our • housing, clothing, commuting, and working conditions, and in indoor activities !

  13. Outdoor activities in Finland 2 • Hiking in summer at about +25 d:s C. • Most important findings of the research project of • ”Summer visitors and their usage of money”, by Kauppila P & Rämet J, and • ”Tourism resorts as fore runners of regional development”, by Kauppila P

  14. 42 years in ave. Families Vocational education Blue collar workers 35 - 45.000 euros in total income / a. Kauppila & Rämet (01) 44 years in ave. Families Vocational education White collar workers 45 - 55.000 euros in total income / a. Finns vs Foreigners 1

  15. Resort oriented Come by own car With family Self planned trip Holiday / no particular reason 4+ nights 45 euros per night On a round trip Use public transport:n With spouse Self planned trip Holiday / no particular reason 7+ nights 40 euros per night Finns vs Foreigners 2

  16. Emerging Trends 1 • Summer activities (where is the business?): • - Mountain and down-hill cykling • - Nordic walking • - Swamp soccer • From cheap to expensive equipment, and • from free to cheap environment

  17. Emerging Trends 2 • Winter activities (where is the business?): • - Nordic walking • - Snow shoe walking • - Winter swimming • Cheap equipment (see ad), and • free infrastructure

  18. Environmental Issues • A snow mobile based on ’traditional’ • 2-stroke engine technology pollutes 1500X the amount a modern family car (e.g. an Audi A4) does • Mind your manners ! Save energy - use your own ! • Do somothing to sweat, or…

  19. General Affect on Economy • Better infrastructure, and • better services, • that also local population may use, and benefit from. Source: Kauppila (2004)

  20. Useful sites • www.kuusamo.fi • www.ruka.fi • Thank you for your attention, ladies and • gentlemen ! • ikoponen@oamk.fi

More Related