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The Economic Census and You. Agenda. Welcome, Introduction, Practice Session Available Economic Census – What do you already know? What is it? How is it organized? How do I get data? Practice Conclusion. What Do You Already Know?. Economic data collected from businesses Demographic
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Agenda • Welcome, Introduction, Practice Session Available • Economic Census – What do you already know? • What is it? • How is it organized? • How do I get data? • Practice • Conclusion
Economic data collected from businesses Demographic data collected from households Census Terminology
Every 5 years ending in 2 and 7 Frequency 1997 2002
Economic Census Coverage Sector contribution to GDP
Public Sector Uses • Benchmarking • Tracking economic change • Attracting new businesses • Assisting business development
Private Sector Uses Study your industry Market share Product trends Strategic planning What’s my share? How does my firm compare?
Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Where are my customers? suppliers? competitors?
Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Evaluate investments Estimate market size Data for loan applications
Data Collection • More than 600 variations on the census form • Administrative records • 75% = 3%
Standard Industrial Classification System • Developed in 1930's • Updated every 10-15 years • Dominated by manufacturing SIC
NAICS North American Industry Classification System 1997
NAICS North American Free Trade Agreement
Numbering System Example Level Code Description 51 Information Sector 515 Broadcasting (except Internet) Subsector 5151 Radio and Television Broadcasting Industry Group 51511 Radio Broadcasting Industry 515112 Radio Stations U.S. Industry
NAICS Sectors 11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing 54 Professional, Scientific and Technical Services • Management of Companies and Enterprises • 56 Administrative and Support and Waste Management and • Remediation Services • 61 Educational Services • 62 Health Care and Social Assistance • Arts, Entertainment and • Recreation • Accommodation and • Food Services • Other Services (except • Public Administration) • 92 Public Administration
New Sectors SIC Division NAICS Sector Transportation, Utilities Communications, Transportation and Warehousing and Utilities Finance, Finance and Insurance Insurance, Real Estate and Rental and Leasing Real Estate Retail Trade Retail Trade Accommodations and Food Services Service Professional, Scientific, and Technical Svc Industries Administrative & Support and Waste Management & Remediation Svcs Educational Services Health Care and Social Assistance Arts, Entertainment, and Recreation Information
New Sectors SIC Division NAICS Sector Transportation, Utilities Communications, Transportation and Warehousing and Utilities Finance, Finance and Insurance Insurance, Real Estate and Rental and Leasing Real Estate Retail Trade Retail Trade Accommodations and Food Services Service Professional, Scientific, and Technical Svc Industries Administrative & Support and Waste Management & Remediation Svcs Educational Services Health Care and Social Assistance Arts, Entertainment, and Recreation Information
NAICS Manual In print and at www.census.gov • Definition for each industry • Alphabetic index • Correspondence tables • 1997 Edition • NAICS97 to SIC • SIC to NAICS97 • 2002 Edition • NAICS02 to NAICS97 • NAICS97 to NAICS02
Establishment A store, warehouse, factory, etc. at a single physical location
Company One or more establishments under common ownership or control
Assembling Time Series SIC 1987 1992 (1997) NAICS 1997 2002 2007
Industry Series • Goods-producing Construction, Mining, Manufacturing • Separate reports for each • 6-digit industry • Incl. products and materials • National, limited state data Service-producing Sectors 22, 42 to 81 • New for 2002 • Reports for groups • of industries • Includes products • National data only
Comparative Statistics • Economy-wide • For 1997, shows SICs by State • For 2002, will show NAICS 97 by State • No substate geography
Subject Series • Separate reports for each sector • In service-producing sectors • Product lines • state data for many industries • Metro data for wholesale, retail, accommodations only • Establishment and firm size • Miscellaneous subjects • limited state data
Patience! • Entry in one place won’t get you everything • Employers vs. Nonemployers • Industry Series vs. Geographic Series • EC web site vs. AFF vs. CD
E-Commerce Statistics • New for 2002 • Economy-wide, 3-digit NAICS • Includes sales via Internet and other • U.S., state data
ZIP Code Statistics • Primarily establishment counts by size • Not in print or PDF
ZIP Code Statistics Scope: Selected sectors only
Nonemployer Statistics • Businesses w/o paid employees account for • 70% of all businesses • 3.5% of all sales • Excluded from other census reports • U.S., State, county & metro data • Updated annually
Other Reports • Censuses of Island Areas • Business Expenses • Survey of Business Owners
Survey of Business Owners Formerly the surveys of Minority- and Women-Owned Business Enterprises • Women • Black • Hispanic • American Indians and Alaska Natives • Asians and Pacific Islanders • Minority Summary • Company Summary
SBO includes Nonemployers • “All Firms” includes employers and nonemployers • Most census figures limited to “Firms with paid employees”
What’s New for 2002 • New name: Survey of Business Owners • Race counts will include multi-race • Classification by NAICS • New owner characteristics: • age, education, hours worked, disability • New business characteristics: • home-based, family-owned, franchising, year started, financing