1 / 7

ANNA PELÁEZ BERTA ABELLAN MARC SOLER

COMMERCIALISATION. ANNA PELÁEZ BERTA ABELLAN MARC SOLER. IOC (INTERNATIONAL OLYMPIC COMMITTEE). no sponsors 1972 retirement Avery Brundage IOC began to explore leadership of Juan Antonio Samaranch more commercialisation and sponsors. BUDGET.

lucien
Download Presentation

ANNA PELÁEZ BERTA ABELLAN MARC SOLER

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COMMERCIALISATION ANNA PELÁEZBERTA ABELLANMARC SOLER

  2. IOC (INTERNATIONAL OLYMPIC COMMITTEE) no sponsors 1972 retirementAveryBrundage IOC beganto explore leadership of Juan Antonio Samaranch more commercialisationand sponsors

  3. BUDGET firstlowbudgetAveryBrundagedoesnotwantanycommercialisation Brundageretired 2 millions $ in assets 8 yearslater ( 45 millions $) 1980 Juan Antonio Samaranch president TOP 1985 tocreateanolympicbrand AveryBrundage Juan Antonio Samaranch

  4. EFFECT OF TELEVISION 1936 (Berlín) first games on local televisions 1956 Winter Olympics the first internationally broadcasted Olympic Games next winter games had their broadcasting rights

  5. Viewership increased 1960s - end of the century. 1964 1968 colour television L.A 1984 + 900 million 3500 million 1992 BCN 2000 Sidney less audience free advertising time

  6. such high , added pressure on the internet, and increased competition from cable changes to boost ratings expansion of swimmingand divingprogrammes expansion of gimnasticcompetitions ( summergames ) MIXED RESTULTS

  7. CONTROVERSIES OLYMPIC BRAND has been a CONTROVERSY (OVER-MARKETING, FINANCING) IOC acttoover-marketing at futureGames (sinceAtlanta and Sydneygames)

More Related