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Game Industry Economics

Game Industry Economics. http://playerandindustry.wordpress.com. På programmet. Brainstorm på projektopgaven Intro til øvelse uge 4 Præsentationer Arbejde på projektbeskrivelsen Ved præsentation: Send slides til anty@itu.dk senest aftenen før. Kursusplan - lectures. Kursusplan - øvelser.

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Game Industry Economics

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  1. Game Industry Economics http://playerandindustry.wordpress.com

  2. På programmet • Brainstorm på projektopgaven • Intro til øvelse uge 4 • Præsentationer • Arbejde på projektbeskrivelsen • Ved præsentation: Send slides til anty@itu.dk senest aftenen før

  3. Kursusplan - lectures

  4. Kursusplan - øvelser

  5. Tekster + præsentationer uge 4 • Moore chapter 20: Marketing the Game • Rabin chapter 7.4: Marketing the Game • Laramee chapter 4.8: Public Relations: Making the most of the gaming press • Bateman and Boons chapter 4.8 Designing for the Market • Rabin chapter 7.6: Content Regulation (ESRB ratings) • Irish chapter 12: Creating allies in the marketing team (producer viewpoint) Anders 2 fremlæggere

  6. Øvelse uge 4 • Feltøvelse: Ud til en spilforretning • Dedikeret spilforretning og ikke-dedikeret (formentligt EB Games og Fona 2000) • Undersøge spilallokering, promovering, merchandising, hardwareudvalg, konsolplacering o.s.v. – skema udleveres før vi tager afsted • Observationer fremlægges i uge 5

  7. Projektopgave: Brainstorm 15 uger til opgaven skal afleveres Idag: Brainstorm og fastlæggelse af emne Uge 4: Projektbeskrivelse parat: domæne, problemstilling, metode + data, analyse, forventede resultater, risikoanalys (as appropriate)

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