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A region with two stories……….growing established markets & developing emerging markets

A region with two stories……….growing established markets & developing emerging markets. Aaron Iori Regional Manager SE Asia/Greater China. Address outline. Overview of markets Factors underpinning demand Key issues. Introduction. Region dynamics, characteristic & definition.

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A region with two stories……….growing established markets & developing emerging markets

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  1. A region with two stories……….growing established markets & developing emerging markets Aaron Iori Regional Manager SE Asia/Greater China

  2. Address outline • Overview of markets • Factors underpinning demand • Key issues

  3. Introduction • Region dynamics, characteristic & definition • Economic growth + Rising population = increase demand

  4. Australian beef exports

  5. Australian beef exports - change from 2000 to 2009

  6. Australian beef exports

  7. Beef exports by cut

  8. Manufacturing beef distribution

  9. Strong growth in Indonesian demand for both live cattle & beef

  10. Where our product goes…

  11. Outlook positive

  12. So what is underpinning demand for beef across the region?

  13. Distribution of additional world population (2010 – 20) Concentration of population growth in Asia 0% 4% 58% 29% 9%

  14. Rapidly increasing populations

  15. Economic growth

  16. Forecast income growth to 2018 Source: IDB Database, USDA Agriculture Long Term Forecasts

  17. Projected beef import growth 2008 to 2018: FAPRI

  18. Heightened food safety concern

  19. Expansion of modern retail & foodservice

  20. But all this is not without a challenge!

  21. Market Access • Food security • Free trade agreements • ASEAN (complete) • China (underway) • Indonesia (yet to commence) • Market Access restrictions • China • Indonesia • Plant accreditation • China • Malaysia • FMD zoning issue in Indonesia • Brazil & Indian beef • Halal

  22. The global financial crisis More gloom for US housing markets

  23. In many of these countries we are competing against the “world” for a share of beef $$$

  24. Competitor protein source...

  25. Beef consumption low….

  26. Conclusion • Due to growth of populations and growth of incomes beef markets in developing Asia are likely to grow strongly over coming years – albeit, at times, erratically. • Competition in these markets is fierce, but Australian beef is increasingly well regarded & we are assisted by our proximity. • MLA will continue to invest in these markets to secure our long term future.

  27. Thank you

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