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16/10/2013

16/10/2013. Le Gruyère AOP. A product of excellent quality A hand-made product A product from the land A product with a history and a tradition A product which has a name A product with the right to be protected Mark of Origin which guarantees the quality of the product

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16/10/2013

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  1. 16/10/2013

  2. Le Gruyère AOP A product of excellent quality A hand-made product A product from the land A product with a history and a tradition A product which has a name A product with the right to be protected Mark of Origin which guarantees the quality of the product A notion which is well-known by the E.U

  3. Tradition

  4. Le Gruyère AOP 2/07/92 Signature of the Gruyère Charter 2/06/97 Creation of the Interprofession organization 1/07/97 Introduction of the AOC rules 22/01/98 Deposition of the AOC file 7/12/98 New Law 1/05/99 New dairy market 6/7/01 AOC in Switzerland 12/2011 Agreement with EU (AOC) 09/2013 Trade Mark in USA

  5. Interprofession du Gruyère Aims Mark of Origin, guarantee for quality, AOP Management of the production of Le Gruyère AOP Promotion of Le Gruyère AOC All other action concerning the interests of Le Gruyère AOP Definition of the rules for the good working of Le Gruyère AOP on the market and their application

  6. Rules AOP - IGP Mark of origin • from the region • historical product • the character and qualities are primarily due to the geographical environment, comprising natural and human factors • a product which is transformed and elaborated within a defined geographical area.

  7. Interprofession du Gruyère Members 2300 dairy producers in over 170 cheese dairy societies 52 mountain pastures 18 maturing cellars for 9 cheese-refiners

  8. Interprofession du Gruyère Organs • Committee 4 dairy producers • 4 cheese-makers • 4 cheese-refiners • 1 president (O. Kessler) • Delegates Assembly 20 producers • 20 cheese-makers • 10 cheese-refiners • The dairy producers and cheese-markers must carry out their work within the AOP area of production, the majority of the cheese-refiners must also fulfill this condition. • An administration

  9. Area of production

  10. Description of conditions • Cattle feed • 70% of the ration coming from the farm • No silage • No preserving agent • No growth or hormone treatment 10

  11. Description of conditions • Milk delivery twice a day • No anonymous milk • Radius of supply within 20 km • Work in heating vat maximum 18 hours after milking • No pasteurization • Home made culture 11

  12. Affix a casein mark • Number of the cheese dairy • Number of the mark • Date of manufacture • Mark around the wheel

  13. Description of conditions • Cellars • Spruce wood shelves • Temperature and humidity control (internal climate) • Care and attention • Gradation

  14. A chance for a traditional product • A chance for a network • A chance in face of the world • A guarantee for the consumer • A tool to maintain the diversity of tastes • Le Gruyère AOP at anytime and for every taste. Bon appétit ! 14

  15. The production ( 1. January 2013) 15

  16. Selling in tons 16

  17. Selling in tons 2012 17

  18. Gruyère AOP Export 2001-2012 18

  19. Gruyère AOP gradation in tons 19

  20. Bus Zermatt Tram Geneva 20

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  22. 22

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  24. Interprofession du Gruyère Case postale 12 1663 Pringy : +41 (0)26 921 84 10 Fax: +41 (0)26 921 84 11 E-mail: interprofession@gruyere.com www.gruyere.com 24

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