1 / 28

Gaia and MOU Partnership Case Studies

Gaia and MOU Partnership Case Studies. Gaia Intro MOU Intro WWE Video WWE Cary Brothers. Gaia Online. #1 Time Spent Site in Social Media Over 7 million monthly unique visitors Peak Concurrent Users – 100K+ #2 Forum on the Internet Over 1 Billion posts.

lucrece-amadeus
Download Presentation

Gaia and MOU Partnership Case Studies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Gaia and MOU Partnership Case Studies • Gaia Intro • MOU Intro • WWE Video • WWE • Cary Brothers

  2. Gaia Online #1 Time Spent Site in Social Media Over 7 million monthly unique visitors Peak Concurrent Users – 100K+ #2 Forum on the Internet Over 1 Billion posts. #2 Art Site/Community on the Internet Over 100,000 virtual-goods auctions daily Growing Fast . The fastest growing online hangout for people in their teens and 20s Top Social Networks Ranked by Time Spent per user visit (Hitwise, January 2008)

  3. Who are Gaians? Demographics Focused on the teen & young adult segment • Over 80% of our users are from U.S. • 60% 16-24 • 94% between 13-24 • 61% between 13-17 Audience Profile • Highly creative and engaged audience • Focused on community events • Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.

  4. Why are Gaians so Engaged? Gaians spend an average of 57 minutes* each visit engaging in a variety of activities: • Earning Gaia Gold • Creating an Avatar • Building a Virtual Home & Car • Customizing Profile Page • Shopping in the Marketplace • Watching Movies in the Cinema • Playing Games • Seasonal Activities like Prom & Halloween • Just ‘Hanging Out’ in Towns • And more! *July 2008 ComScore

  5. Social Engagement Marketing Proven Social Marketing Effectiveness • Great success stories • User driven engagement provides comprehensive access within content of a user’s experience • Your brand naturally becomes part of Gaia World, way beyond standard advertising! More Impact For Your Media Spend • Strong Share of Voice • Immersive and Integrated Campaigns • Low ad clutter Cutting-Edge Solutions and Full Service • Nimble, full service social media company (creative, development, implementation) • Engagement measurement to track campaign effectiveness, well beyond the industry norm of number of friends!

  6. Delivering Great Results to Clients Consistently the Top Performing Site for our key clients:

  7. Campaign SummaryWWE SummerSlam in Gaia September 2007

  8. Gaia SummerSlam AvatarsWWE SummerSlam in GaiaAvatars Created: John Cena, Triple H, Randy Orton John Cena Triple H Randy Orton

  9. Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 1: Locke’s Welcome

  10. Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 2: John Cena and Lanzer

  11. Gaia SummerSlam GearWWE SummerSlam in GaiaDay 3: Triple H and Locke

  12. Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 4: Randy Orton & Locke

  13. Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 5: User reaction

  14. Cary BrothersCase Study December 2007

  15. Phase ICampaign Screenshots

  16. Home Page Announcement

  17. News & Events Announcement

  18. Campaign Launch Page

  19. Discussion Thread (1 of 2)

  20. Discussion Thread (2 of 2)

  21. CD #1 Sales Page

  22. CD #2 Sales Page

  23. 1st Cary Brothers Item Cary’s Guitar

  24. Phase IICampaign Screenshots

  25. Campaign Launch Page

  26. Cary Brothers Profile Page

  27. Cary Brothers Concert

  28. 2nd and 3rd Cary Brothers Items Cary’s CD & Shirt

More Related