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Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Pa

Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Palau. Presented at Sweden - U.S. Entrepreneurial Forum 2009 September 17, 2009. Prepared by Tom Kosnik Fenwick and West Consulting Professor And Annamaria Konya

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Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Pa

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  1. Business Opportunities In the Cleantech SectorTools and tactics from the trenches in Silicon Valley, Singapore, and Palau Presented at Sweden - U.S. Entrepreneurial Forum 2009 September 17, 2009 Prepared by Tom Kosnik Fenwick and West Consulting Professor And Annamaria Konya Director of Business Development

  2. Agenda • Who are a few GLEAN Clean Tech Key Players? • What are Clean Tech Categories in 2009-2010? • Where are GLEAN Hotspots for Cleantech entrepreneurship? • When can we get involved? • World Telecom 09 (and 10) – Green@ICT: October 5-9, 2009 • NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009 • Clean Tech Open 09 (and 10): November 17, 2009 • GLEAN Palau Green Innovation Showcase: November 23-25, 2009 • Clean Tech Open in Sweden 2010 • How can increase our odds of success? (Tools)

  3. Who are a few of the key GLEAN Clean Tech Players?

  4. Who are GLEAN Core team? (this is a Subset) Source for Map: http://www.rain.org/homeschool/world-map-country-names.gif

  5. What are Clean Tech Categories in 2009-2010? Clean Air, Water, Waste Treatment Energy Efficiency Green Buildings Renewable Energy Smart Power Clean Transportation Clean Cosmetics Clean clothing Organic food Cleantech Social Movements Clean ERP systems Clean Social Media Apps Clean Countries! Top 6 Categories Are from:

  6. Whereare GLEAN hot spotsfor Clean Techentrepreneurship? Microwave (Top 10): Silicon Valley Singapore Stockholm/Sigtuna Palau Sydney Beijing Hong Kong Shanghai Copenhagen Ho Chi Minh City Front Burner (Top 20): Boston, Brunei, Sydney, DC Beltway, Hanoi, La Jolla, Los Angeles, Maui, Seattle, Vancouver, BC Back Burner (Top 30):Bali, Bangalore, Charlottesville, Honolulu, Kuala Lumpur, Lausanne, London, Philadelphia, Portland, Victoria, BC

  7. When canWe get Involved? • World Telecom 09 (and 10) – Green@ICT: October 5-9, 2009 • NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009 • Clean Tech Open 09 (and 10): November 17, 2009 • GLEAN Palau Green Innovation Showcase: November 23-25, 2009 • Clean Tech Open in Sweden 2010

  8. International Telecommunications Union (ITU)The  World Telecom’09 Green@ICT • - Specialized agency of the United Nations • World Telecom’09 is a unique summit, which brings together a exclusive mix of constituents – from Heads of States to CEOs of large companies, NGOs from all corners of the planet. • Geneva, Switzerland from October 5-9,2009. • http://www.itu.int/WORLD2009/

  9. World Telecom'09– Green@ICTMission of the Green Pavilion • Raise attention of the participating companies, governments and visitors of World Telecom'09 of the importance of green ICT tools, innovations, NGOs and companies. • Show how to measure and reduce CO2 emissions as much as 20% in a short time period with green ICT.   • Showcase and introduce state-of-the-art innovations in the ICT sector which could help companies to increase their ROI.   • Increase consciousness about what NGOs have already achieved and are continuously doing in green ICT worldwide.  

  10. NREL Clean Energy Forum: Nov 3-5, 2009 • Talk to Tod Perry in the workshop today • Tod.Perry@nrel.gov • http://www.nrel.gov/

  11. Cleantech Open Awards Gala: Nov. 17, 2009 • Special guest speakers invited: Van Jones – White House, Cathy Zoi - Assistant Secretary of Energy, Gavin Newsom – San Francisco Mayor, Meg Whitman – former eBay CEO, Chuck Reed – San Jose Mayor, and more • Expecting more than 3,000 attendees • National press and television coverage • Members of Sweden Us Entrepreneurship Forum are welcome!

  12. Cleantech Open Global Awards Gala San Francisco National Business Competition: $250,000 Grand Prize* Global Ideas Competition: min $100,000 Grand Prize** Marquee Speakers and VIP Audience National and Global Press Coverage Exclusive VIP Event – for Sponsors, Partners November 17, 2009: “The Academy Awards of Cleantech” • Plus: • Cleantech Open Expo • Global Finalists from ~15 countries • National Finalists –12 from 3 regions • Regional Semifinalists – 73 companies • International Pavilion • Alumni Pavilion * Cash and services ** Services (sponsor cash, where appropriate)

  13. GLEAN | Palau | November 23-25, 2009 Come to Palau!

  14. GLEAN | Palau | November 2009 Why Palau? • Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world • Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world • Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference Northern Red Sea #1 Wonder: Palau! Belize Barrier Reef Deep Sea Vents Galapagos Great Barrier Reef, Australia Lake Baikal,Siberia

  15. GLEAN | Palau | November 2009 The GLEAN Palau Audience Green technology leaders who are promoting new technologies to increase economic growth while protecting the ocean and natural ecosystems.

  16. GLEAN | Palau | November 2009 GLEAN Palau Conference Global Entrepreneurial Marketing Workshop: Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses. • Green Innovation Showcase:Creates a network of leaders in clean tech, showcases new technologies and fosters collaboration between government and industry.

  17. CleanTech Open Mission The Cleantech Open mission is to find, fund and foster entrepreneurs withbig ideas that address today’s most urgent energy, environmental and economic challenges. The program provides the infrastructure, expertise and strategic relationships to turn ideas into successful global cleantech companies.

  18. Cleantech Open Ecosystem

  19. Experienced Leadership Team Executive Staff Board of Directors • Rex Northen, Executive Director • Annette Walker, Director Sponsor Relations • Katie Roberts, Marketing Communications Manager • Shawn van Ittersum, IT Manager • Michael Santullo (Yahoo!) • Marc Gottschalk (Wilson Sonsini) • Laurent Pacalin (Oracle, FICO) • Ben Matteo (McKinsey, Eos Neuroscience) • Leslie Murdock (Murdock Martell) • Patrick Stanton (Dealix, Autoweb) • Rebeca Hwang (YouNoodle) • Michael Closson (Acterra)

  20. The Cleantech Open is the world’slargest cleantech business competition. Our team of 500+ volunteers run three regional business competitions covering nine states of the US and The Global Cleantech Open Ideas Competition which starts in August 2009. CleanTech Open is coming to Sweden in 2010! CleanTech Open is going global in 2010. We are looking for volunteers in Sweden. Swedish CleanTech entrepreneurs can win the global Prize in 6 categories !

  21. How can increase our odds of success? (Tools) • Circles of Influence • Players • Stakes • Code • Give Get Analysis • Reality Test to Manage Risks

  22. Stakes Players Code Circles of Influence! Circles of Influence: Players who will bet on you…

  23. Players in Silicon Valley • VC firms and Angel Investors • Research Universities (Stanford and Cal) • Silicon Valley Law firms • Investment banking firms • Stock exchanges (NASDAQ, NYSE, etc.) • TiE, Monte Jade, other societies • BASES, ASES, Energy Crossroads, SWIB • Public Accounting firms • Consulting firms • Executive search firms • Business and Technical Media, Blogs… • Joint Venture Silicon Valley • Government agencies Who are the players in Stockholm and other parts of Sweden?

  24. Time Money Relationships & Social Networks Talent Passion Technology The stakes include… And much more…

  25. To earn a player’s trust, Learn the local “code. • Rules of the game and rules of thumb • Explicit and implicit • Verbal and written • Communicated in public and private • Hard to learn and easy to forget • Rooted in cultures of countries and regions • Varies across industries and functional disciplines.

  26. TK What will players Give and Get if they partner? Adapted from: Kosnik (2000), “Managing a Portfolio of Polygamous Partnerships?” Talk for Stanford Center for Professional Education, January 26, 2000 MS&E 271 GEM

  27. MS&E 271 GEM DN Reality Test: What are the risks? How will you manage them?

  28. Let’s accelerate the velocity of Sweden-US clean tech collaboration!Thank You! Tom Kosnik Skype: thomas.j.kosnik 1-650 450 3330

  29. Running a Cleantech Open

  30. Benefits of Affiliating with the Cleantech Open Ideas to Market: Entrepreneur mentoring connecting ideas with capital and customers • Participation in National and International Network: VC’s, Sponsors, Prospects • Comprehensive Training – Annual Organizers’ Summit • Infrastructure: • Web Platform including Recruitment, Event Registration, Fundraising, Contact Management, Mentor Matching, Business Clinic Scheduling, Judging, Alumni, et al • Model Processes, Programs, Sponsor Programs • Model Training Program/Accelerator Curriculum • Model Events • Marketing • Brand, Materials (Reports, Directories, Sponsor Materials), Extensive PR • National Awards Conference • High Profile, Major Prizes

  31. To Get Started …

  32. Chair Roles • Judging: Create fair rules and criteria to choose winners, recruit judges • Recruitment: Recruit 150+ high quality cleantech entrepreneurs • Events: Manage planning, logistics and execution of events • Mentor: Match teams with competent and experienced mentors • Sponsor: Raise funds to support the competition; manage relationships • Grants: Develop grants and grantmaking • Training: Plan Accelerator and Seminars for top-notch training • Marketing: Maintain consistent messaging and marketing materials • PR: Source stories on people and technologies of CTO into press • Alumni: Continue to engage and nurture companies after CTO • Volunteer: Manage volunteers and source them to appropriate roles • Sustainability: Infuse Sustainability into CTO in judging criteria and events

  33. Cleantech Open GLEAN Palau September 2009

  34. GLEAN | Palau | November 2009 Special Thanks to our Founding Partners

  35. GLEAN | Palau | November 2009 GLEAN Palau Conference November 23rd to 25th 2009 Navigating towards sustainable partnerships Mission To be the annual flagship conference of Palau and Micronesia that brings government leaders, investors, and entrepreneurs together to achieve: • Financial independence for Palau and Micronesia. • Socially and environmentally sustainable development in Palau and Micronesia and around the world.

  36. GLEAN | Palau | November 2009 Why Palau? • Palau is committed to economic and energy independence and to become a model case for use of clean tech energy. • Palau has pristine environment, it combines rich traditions of Palau with new democratic institutions. • Palau will be be a proving ground for green-tech ventures. • Palau is committed to a new virtual University. • You will have direct access to the top-level government leaders in Palau.

  37. GLEAN | Palau | November 2009 Why Palau? Costeau’s Pick • Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world • Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world • Enjoy Palau’s underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference Northern Red Sea #1 Wonder: Palau! Belize Barrier Reef Deep Sea Vents Galapagos Great Barrier Reef, Australia Lake Baikal,Siberia

  38. GLEAN | Palau | November 2009 The GLEAN Palau Audience Green technology leaders who are promoting new technologies to increase economic growth while protecting the ocean and natural ecosystems.

  39. GLEAN | Palau | November 2009 GLEAN Palau Conferenceaims to achieve this mission through … Global Entrepreneurial Marketing Workshop: Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses. Green Innovation Showcase:Creates a network of leaders in clean tech, showcases new technologies and fosters collaboration between government and industry.

  40. GLEAN | Palau | November 2009 GEM Palau 2009 Workshop Participants will: • Collaborate with and learn from an all-star, international teaching team of renowned faculty, industry leaders, thought experts, and entrepreneurial students/peers in marketing, clean energy, clean water, engineering, and business! • AcquireBest-of-class marketing tools to brainstorm, build, and brand their companies. • Design and pitch their own business plans addressing current problems and opportunities in Palau. • Create a powerful global network of leaders, entrepreneurs and altruists to navigate toward sustainable partnerships within Palau and across the world. • Build Palau’s brand as True Green, the global player setting the standards for innovation and implementation of clean energy and water technology.

  41. GLEAN | Palau | November 2009 Green Innovation Showcase (GIS) Mission Statement To build a network of innovative leaders who are committed to protecting the unique island ecosystem of Palau and Micronesia, by supporting the growth of new ventures based on clean air, water and renewable energy technologies. The new ventures and their customers will be from within the region and around the world. The Experience • Innovative Products and Technology Demos • Keynote speeches, Mixers, Roundtable Luncheons • Thought Leaders and Officials from Palauan Government • Hosted Snorkeling and island tours

  42. GLEAN | Palau | November 2009 GIS Schedule

  43. GLEAN | Palau | November 2009 GilMasters Pam Hinds Lynda Smith TomKosnik IlanaSeid Alan Seid Who Will Present at Glean Palau 2009? Faculty and Thought Leaders Rex Northen Lena Ramfelt Laina Greene Annamaria Konya Rebeca Hwang Winslow Burleson Michael Pierantozzi Ben Matteo Wilson Farrar Palauan Government Johnson Toribong (President) Gustav Aitaro

  44. GLEAN | Palau | November 2009 Student Entrepreneurs Rebekah Blak Dipan Sheth Devang Mundhra Namita Das Gaju Krishna TaylerCox Lisa Calfas Bharath Sridharan M. Ibnur Rashad Kasey Hurlbutt Garrett Heath Junjie Phua Who are the Coaches at Glean Palau 2009? Senior Team Members Rany Polany Lisa Falzone WongHong Ting Hoey Lit Loo Shah Selbe Claire Roscow

  45. GLEAN Palau | November 2009 GIS Conference Packages - 1 ATTENDANCE COST $2,000 excluding flights GREEN SPONSORSHIP $5,000 excluding flights All the benefits of basic attendance package Exclusive Sponsor PR benefits (including name in program and literature, special status as a founding sponsor), exhibit space at showcase if required • Stay at one of the best resorts from 23rd to 25th November • Three day conference/speakers • One visit to Capitol, speaking event with Palau's President • Mixer with Key Palauan decision makers • Meals included • Half day snorkeling trip • Half day island tour • Special Palauan culture events • Shuttle buses to conference

  46. GLEAN | Palau | November 2009 GIS Conference Packages - 2 PEARL SPONSORSHIP $10,000 excluding flights EMERALD SPONSORSHIP $15,000 excluding flights All benefits of Pearl Sponsor VIP cocktail reception with Palauan officials before closing dinner Fruit basket and champagne/wine per your specification upon arrival Two days additional stay at the hotel, Emerald package may include 4 guests maximum OR Pre-conference multi-day island eco-tour. Two guests maximum. • All benefits of Basic Sponsor • Upgraded Luxury Room at Resort • Sponsorship of an international and a Palauan entrepreneurial student • Special sunset cruise dinner with GLEAN Palau leadership • Exclusive media coverage (video and photo)

  47. Cleantech Open Sponsor Opportunities

  48. Cleantech Open California/GIS Sponsorships

  49. Cleantech Open National/GIS Sponsorships

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