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厦门外国语学校 吕妹仔 (May Lv)

厦门外国语学校 吕妹仔 (May Lv). Lesson 4 Unit 10 Module 4 SHE. Advertisements. insecticide. headphone. fruit juice. What do you want besides ice and lemon?. Pepsi Cola. GNC Vitamin pills. Think out of the box!. an impressive visual effect. a creative idea. information

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厦门外国语学校 吕妹仔 (May Lv)

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  1. 厦门外国语学校 吕妹仔 (May Lv) Lesson 4 Unit 10 Module 4 SHE Advertisements

  2. insecticide headphone

  3. fruit juice

  4. What do you want besides ice and lemon? Pepsi Cola

  5. GNC Vitamin pills

  6. Think out of the box!

  7. an impressive visual effect a creative idea information of the product attractive advertising language 。。。

  8. information of the product Four gadgets mini camera Feline floor cleaners Special jewellery for your ears remote headphone

  9. 1. no wires 2. up to 60 meters away 3. go through ... 4. value at: ₤80.45 1. no bigger than … 2. automatic focus and flash 3. strong material 4. Cost : ₤199.99

  10. gold used in many noisy situations a bargain at ₤19.50 good quality material easy to wash complete set for only ₤5.99

  11. Information covered in ads: ppearance a _________ a _________ b_________ c _________ c _________ c _________ d__________ f __________ m__________ n __________ ... dvantage rand ost Less is more ustomers’ experience ontact information esign unction aterial ame

  12. fantastic • exciting • excellent • amazing • convenient • reliable • attractive

  13. attractive • useful • perfect • practical • cheap

  14. useful excellent attractive fantastic practical perfect reliable amazing fabulous cheap convenient exciting refreshing Use emotive adj.s

  15. Summarize advertising language features. Use emotive adjs. Sell the solution Give both facts and opinions. Usesimple and concise sentences. Startwithquestionsandthen offersolutions. Makea slogan.

  16. The golden rules of advertising! 1. Think out of the box 2. Less is more 3. Sell the solution, not the product 4. Let the Visuals do the talking 5. Be Entertaining 6. Target the potential customers 7. Tell the story behind the brand

  17. multifunctional-calculator Still annoyed by small tools scattering around? No more trouble! The multifunctional-calculator makes an easier life. Four devices in one: a Four devices in one: a calculator, a stapler, a pair of scissors and a tape measure. With professional design, it is practical and easy to handle. Calculator stapler a pair of scissors tape measure Excellent value at RMB￥50. Take it! And terminate!

  18. May Lv Manager of Innovation Corporation

  19. 5 1 1 1 3 6 7 2 4

  20. Your Advertisement Show: Design advertisements for my company’s new gadgets. • Techniques: • Have an eye-catching/ clear title. • Give both facts and opinions • Use simple sentences • Use emotive adjs. • Start with questions and then offer • solutions. • Make a slogan. Golden rules

  21. 5 1 1 1 3 6 7 2 4

  22. 0.0 Quote “The best advertisement is a good product.” Alan H. Meyer, American advertising executive

  23. 0.0 A message to take away: physical charm + inner elegance =real beauty

  24. Homework • 1. Perfect your advertisements and hand them in to win awards. • 2. Read the supplementary material <<The 10 things good advertising should do>>.

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