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Michaela Rose DN (Med)

Michaela Rose DN (Med). Naturopath, Medical Nutritionist, Multiple Food Intolerant. www.purehealthclinic.co.uk www.trulyglutenfree.co.uk. Quick Summary. Who Needs FF? Why? The Typical Intolerant/Purchaser What They Need How We Might Give It To Them, Boost Their Health and Boost Business.

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Michaela Rose DN (Med)

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  1. Michaela Rose DN (Med) Naturopath, Medical Nutritionist, Multiple Food Intolerant www.purehealthclinic.co.uk www.trulyglutenfree.co.uk

  2. Quick Summary • Who Needs FF? • Why? • The Typical Intolerant/Purchaser • What They Need • How We Might Give It To Them, Boost Their Health and Boost Business

  3. FreeFrom – Who Needs It? • Who Doesn’t?! • IgE Allergy Sufferers • Coeliacs • Gluten Sensitives • Multiple Intolerants • Anyone With An Illness • Anyone Who Wants To Get Well

  4. Why Do They Need FreeFrom? • Because it makes them ill! • Many are buying for perception of healthier food 5% buy them because they or a family member have food allergies5% buy them because they or a family member have food intolerances18% buy them as part of a general healthy lifestyleWhat An Opportunity!

  5. Do I Recommend FreeFrom Foods? • As an important treat, not a staple in most cases • Much better than years ago, but still some issues….

  6. Why Hesitate To Recommend? • Don’t break their food habits – dependent on grain/dairy diet • Usually contain an allergen of some kind • Cross-contamination due to company’s other foods/practices • Poor nutritional status – fats, salt, sugar, calories • Expensive • Not fresh food, still processed

  7. Nutritional Profile of a Typical Intolerant • Poor digestion (low Hcl) • Poor absorption (enzymes, bowel) • Low in nutrients especially • Protein/amino acids, Magnesium, Calcium, Zinc, Iron • Inflammation • Leaky Gut • Craves Food

  8. They Need.. • Nutrient-dense • Anti-inflammatory • Gut calming & healing • Low GL, high protein • Satisfying, tasty foods!

  9. How Can FreeFrom Food Help? Need true functional food

  10. Stop Them Feeling Sick! • Stop allergen exposure by avoiding as many common allergens in products as possible • Prevent cross-contamination • Declare derivations or ‘used in manufacture’ • Be specific: ‘vegetable oil’?

  11. Make Them Feel Better • Nourishing • Contain functional, useful, healthy ingredients • Good business: they will want more and will recommend!

  12. An Example: Gluten Braly and Hoggan, Dangerous Grains: • GS: 30 x more prevalent than CD • Up to 15% of people (1in 7) are probably GS Dr Peter Green, Dir Coeliac Center, Columbia University: • 60-70% of suspected coeliacs sent to him are not coeliac but GS Dr Peter Osborne, Gluten Free Society: • 300+ known diseases related to gluten, plus all auto-immune diseases

  13. An Example: Gluten • Gluten is perceived as antibody to 33-mer gliadin. One type of one gluten • Other types of gluten are being identified all the time • All grains contain gluten • Not just gluten – grain starches are known to cause similar bowel reactions to gluten in coeliacs

  14. An Example : Gluten • Corn is second only to wheat in gluten content and studies show it is a common allergen… • ….yet most FreeFrom food depends on it heavily

  15. Maize Bread

  16. Types and Percentages of Gluten

  17. Can We Find Something Better?

  18. Nutrition Comparison

  19. A Few Ideas • Flaxseed – good nutrition, source of w3, filling, bowel cleanser, holds food together – egg replacement (1 tbsp to 3 tbsp water) • Pureed or dried fruit and veg eg sweet potato, beetroot, apple, banana, carrot – low GL, nutrient boost, holds muffins etc together • Mixed nuts and seeds – different nutritional profiles, high protein, nutrient dense, low GL, filling

  20. Oils – Flax (not heated), Coconut, Olive, Grapeseed, Sunflower, Nut • Starches – Arrowroot, Potato • Baking Powder – Bicarb or Corn Free • Dried Fruits – minimise as high GL, combine with high protein eg nuts/seeds to lower • Sweeteners – honey (easy to digest, but higher GL), agave, FOS powder, xylitol (careful!) • Dairy – soya (not isolate, not for kids), nut/seed

  21. Gums – Xanthan (from corn), Carageenan (allergen), Guar OK • Citric Acid – from corn • Vitamin C – from corn, get cassava • Extracts – not grain alcohol based, pure vanilla powder

  22. My Ideal Product! Flaxseed/Nut/ Amaranth (non CC) base, boosted with veg or fruit powder, held together with arrowroot, egg possibly with bicarb raising agent, honey or fruit to sweeten… …and chocolate!

  23. A Goodie

  24. A Not-So-Goodie

  25. The Future Water, potato starch, arrowroot, grapeseed oil, tapioca starch, egg white, flaxseed powder, honey, guar gum, yeast, cellulose, seasalt, sugar beet flakes, flaxseeds, amaranth flakes

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