Exploring the Promotional Mix: Meaning, Tools, and Techniques

1. FLIPPED CLASSROOM ACTIVITY Prepared By ARASURAJA.G Assistant Professor Velammal Engineering College Chennai

2. Table of Contents

3. About you I, Arasuraja Ganesan, have been working as an Assistant Professor- Department of Management Sciences in Velammal Engineering College, Chennai from last 5 years. My specialized domain is marketing and I have 6+ years of total experience in teaching. This flipped classroom activity is based on promotional mix which includes its meaning and explanation based on examples.

4. Arasuraja Ganesan Promotional Mix- Meaning and Explanation Advertising Management MBA students Management Marketing VELAMMAL ENGINEERING COLLEGE , CHENNAI

5. Out-of-class Activity Design -1 Learning Objective(s) of Out-of-Class Activity 1.To understand the concept of promotional mix 2. To learn about the different tools used by marketers to promote their products. Key Concept(s) to be covered 1. Promotional Mix 2. Tools of promotional mix 3. Techniques of Promotion based on examples

6. Out-of-class Activity Main Video Source URL https://youtu.be/gM4mVa6-lGA License of Video CC-by-SA Mapping Concept to Video Source TOTAL DURATION 10 mins( need to be paused time to time)

7. Out-of-class Activity Aligning Assessment with Learning Objective Expected activity duration- 10 mins

8. In-class Activity Design -1 Learning Objective(s) of In - Class Activity To describe the concept of Promotional mix based on its meaning To discuss about the promotional mix tools Key Concept(s) to be covered 1.Promotional Mix 2. Tools 3. Techniques of sales promotion

9. In-class Activity Design -2 Active Learning activity(ies) that you plan to do THINK (2 mins)- Attempt the MCQs individually involving thought process. PAIR (5 mins)- Now pair up and compare your answers. Agree on one final answer SHARE (10 mins)- Instructor asks a group to share their answer with class and see whether there are different answers. After sharing is done, instructor gives feedback on the correct solution and how minimizations using Boolean expressions play a major role in real life Explain the strategy by giving details of 1. Teacher will give multiple choice questions and think activity to individual students. 2. For each question , the students will first vote individually. Then they will discuss with peers and come to consensus. 3.Listen to instructors explanation Justify why the above is an active learning strategy In both the above strategies, students are required to go beyond mere listening and execution of prescribed steps. They are required to think deeply about the content they were familiarized in out-of-class and do higher order thinking. .

10. In-class Activity- MULTIPLE CHOICE QUESTIONS Two multiple choice questions will be given which should be answered by the students based on their understanding of concept. Q 1: Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as a) sales promotion b) personal selling c) public relations d) advertising

11. In-class Activity  Q 2: Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called a) promotion mix b) marketing communication mix c) strategic buyer behaviour mix d) both a and b