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Corporate Social Responsibility in a 2011 business environment. MEA National Conference April 2011. Agenda. What is CSR? What value does it add to your business? In 2011 what are the business drivers for CSR? Smart CSR for SMEs. Co Presenters.
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Corporate Social Responsibility in a 2011 business environment MEA National Conference April 2011
Agenda • What is CSR? • What value does it add to your business? • In 2011 what are the business drivers for CSR? • Smart CSR for SMEs
CSR: the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that • contributes to sustainable development, including the health and the welfare of society • takes into account the expectations of stakeholders • is in compliance with applicable law and consistent with international norms of behaviour; and • is integrated throughout the organization and practised in its relationships.”
Behavioural • Ethical behaviour • Respect for stakeholders • Legal compliance • more than words and slogans WIDE LENS ACCOUNTABILITY
‘wide lens’ accountability • Are profits the only reality that matters for business? • Can we have healthy businesses without a healthy society? • Whose responsibility is it anyway?
ACCSR 2010 Review of CSR in Australia • Managing regulatory impacts • Building relationships with stakeholders • CSR as a competitive advantage
5 RULES FOR SMEs • Be led by your people • It’s not about spending $$$$ • Always have a business case • Stand for something • Do it in partnership