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Mickey D's McMakeover

Mickey D's McMakeover. 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” After 30 years without any renovation, McDonalds plans makeover Want to create an “ ipod look. Good bye to the red roof Ronald McDonald and golden arches will stay

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Mickey D's McMakeover

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  1. Mickey D's McMakeover

  2. 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” • After 30 years without any renovation, McDonalds plans makeover • Want to create an “ ipod look

  3. Good bye to the red roof • Ronald McDonald and golden arches will stay • Red and yellow colors stay, but changing red to “terra cotta” and adding colors

  4. Less plastic, more brick and wood • Design firm Lippincott Mercer in charge of redesign, a company with successful experience with companies like Nissan in 2002 improving sales immensely • 3 zones within restaurants: “linger”, “grab and go”, “flexible”

  5. “linger” zone Starbucks like atmosphere with sofas and wifi • “grab and go” zone with tall counters with bar stools for customers eating alone • “flexible” zone for families

  6. estimated by franchise consultant 300-400 thousand dollars to redesign • franchisees have to pay for renovations themselves • “many franchisees are dead set against this change, especially because they already spent millions remodeling their restaurants in the past 4 years.” Richard Adams, current franchise owner consultant

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