1 / 8

Neil A. Perry Marketing Consultant (Formerly with McDonald’s)

How to Sell It To Management. Neil A. Perry Marketing Consultant (Formerly with McDonald’s). Six Proven Methods. Factual Follies Budget Blues Child Support The Bundle The “Big Idea” Those Nasty Other Guys. Factual Follies. Research :

lula
Download Presentation

Neil A. Perry Marketing Consultant (Formerly with McDonald’s)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Sell It To Management Neil A. Perry Marketing Consultant (Formerly with McDonald’s)

  2. Six Proven Methods • Factual Follies • Budget Blues • Child Support • The Bundle • The “Big Idea” • Those Nasty Other Guys

  3. Factual Follies Research: • Sophisticated Studies to Prove the Internet’s Effectiveness • IAB Cross Media Effectiveness Study • Study “Tabs” • MSN Winter Olympics Research Study • Awareness Measurement – Dynamic Logic • Other

  4. Budget Blues Save Media Dollars: • Implement XMOS Findings • Increase Internet Spending • Tween Support • Less Costly than TV Campaign • Salad Launch • Only Effective Vehicle to communicate key messaging

  5. Child Support Support Off-line Promotions: • Incremental Support to Key Initiatives • Salad Launch – Product Ingredient Communication • Breakfast Bagel Ingredient Information • Monopoly GameBoards • Tween Marketing Support • Nickjr.com & Neopets

  6. The Bundle • Package Deals: • Align with Major Off-line Media Deals • CBS Sports Package • MTV • ESPN • Other • Disney

  7. The “Big Idea” Innovations: • Promotions • Monopoly Gameboard Distribution • Unique Initiatives • Internet Gaming – The Sims On-line • Video Game Integration – DESA • Media • Fantasy Sports Sponsor – CBS Sportsline

  8. “Those Nasty Other Guys” Competitive Threats: • Key Competitor Moves • BK Kid’s Club • Wendy’s Salad Website Focus • KFC’s Couponing Initiatives • Other

More Related