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MICHIGAN Consumer Media research Study

MICHIGAN Consumer Media research Study. Scarborough 2013. The Research. The market research study consists of 1,000 interviews from adults in Michigan. 850 interviews were conducted on a random-digit dial basis to ensure unlisted telephone numbers are included in the sample.

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MICHIGAN Consumer Media research Study

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  1. MICHIGAN Consumer Media research Study Scarborough 2013

  2. The Research • The market research study consists of 1,000 interviews from adults in Michigan. • 850 interviews were conducted on a random-digit dial basis to ensure unlisted telephone numbers are included in the sample. • An additional 150 interviews were conducted with cell-phone owners to ensure representation from those who do not have landline telephones. • Data from the survey was adjusted to recent census estimates of age, gender, education, household size, DMA, race, and ethnicity. • Usual measure of newspaper readership were used that match standards used by the Association of Audited Media and the Media Ratings Council. • The survey results are accurate to plus and minus 3 percent. Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  3. IMPRESSIVE NUMBERS! Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  4. MICHIGAN Of adults read newspapers in print or digitally! 71% Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  5. MICHIGAN Million adults read newspapers in print or digitally! 5.1 Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  6. MICHIGAN #1 When consumers are shopping they look to Newspapers! When shopping for a good deal on merchandise consumers ranked newspapers and newspaper websites as the most useful source of information over direct mail, television, radio or websites such as Groupon! Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  7. MICHIGAN Newspapers are the MOST useful source! When looking for information about schools in the community, consumers rank newspapers as the most useful source of information— more than double the next closest source. 48% rate newspapers as the most useful source! Only 19% rate the Internet as the most useful source! Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  8. MICHIGAN 441,100 Michiganders are considering changing their financial institution in the next year. REACH 84% of them with newspapers in print and digitally. Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  9. MICHIGAN 1,125,000 Michiganders are considering adding, changing or dropping their cable or satellite provider in the next year. REACH 79% of them with newspapers in print and digitally. Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  10. MICHIGAN Reach over 7 out of 10 adults who ate fast food last week! If you want to reach hungry consumers— you can’t miss with Michigan newspapers and their digital content– together they reach 73.9%adults who ate at least once at a fast food restaurant in the past week. Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

  11. Customized newspaper advertising Thank you Susan Patterson Plank CNA Sales and Marketing Director spattersonplank@cnaads.com 800.227.7636 ext. 140

  12. The Questions • Readership • Print, Online and Apps • Advertising Circulars • Purchase Opportunities • Fast Food • New Cars or Trucks • Cable Providers • Financial Institutions • Health Care • Casinos • Agriculture • Travel • Community Information by Source • Schools • Sports • Entertainment • Crime and Personal Safety • Political and Advocacy • Voting Decisions and History • Interaction with Elected Officials • Fiscal and Social Issues • Demographics Source: 2013 Scarborough Research– CNA Consumer Media Usage Study

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