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G324 A2 Coursework Research and Planning Unit.

G324 A2 Coursework Research and Planning Unit. Learning: Understand the course outline. How to analyse the codes and conventions of a film poster. Monday 30 th June 2014. The course outline:. The course outline:. The Brief:. The brief:.

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G324 A2 Coursework Research and Planning Unit.

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  1. G324 A2 Coursework Research and Planning Unit. Learning: Understand the course outline. How to analyse the codes and conventions of a film poster. Monday 30th June 2014.

  2. The course outline:

  3. The course outline:

  4. The Brief:

  5. The brief: • A horror trailer together with two of the following three options: • A website for the homepage • A film magazine, featuring the front cover; • A poster for the film.

  6. Research and Planning. • 20 marks available. • By the end of this term you will have completed the R&P element of your coursework.

  7. Research and Planning reflection • Log onto your word-press account. • Read through your R&P from the AS coursework. • WWW? • EBI? • You have ten minutes.

  8. The brief: A horror trailer Mind-map all of the conventions of the horror genre

  9. The brief: A horror trailer Mind-map all of the different types of horror films.

  10. The brief: A horror trailer Action/adventure horror Vampire Teen horror Parody Supernatural Mind-map all of the different types of horror films. Slasher Gothic Psychological Gothic Romantic Sci-Fi horror Zombie

  11. Film Poster Research • Analyse the use of images, colours, fonts and layout. • Explore the denotations, connotations and iconography.

  12. Your Task: • Analyse five film posters in detail. • Choose your posters carefully.

  13. Independent Learning/Tuesday period two: • Analyse five film magazine front covers for horror films. If possible, try to analyse magazines that advertise the same films you have looked at already. • Consider the codes, conventions, images, font, iconography and colours. Remember to use key words in your analysis, such as connotations, denotations, iconography, mise-en-scene etc. • Five film posters and five magazine front covers’ analysis needs to be uploaded to word-press by Thursday. • Word-press accounts: Create a menu for “Advanced Production”. You also need the following link: Research and Planning. Under that link you need: Research into similar media texts, audience research, Photo-shoot planning, storyboard, script, shot-list planning and iconography.

  14. Advanced Production Research and Planning • Research into similar media texts • Audience research • Photo-shoot planning • Storyboard • Script • Shot-list planning • Iconography.

  15. Reviewing your learning: Share your film poster analysis with a learning partner. Blog: What are the codes and conventions of a horror film poster.

  16. G324 A2 Coursework Research and Planning Unit. Learning: How to analyse the codes and conventions of a horror trailer. Thursday 3rd July 2014.

  17. Trailer Analysis • Watch the film trailer and explore what the codes and conventions are. • Woman in Black Official Trailer

  18. Your Task: • Analyse five horror trailers (ideally the same films you have already analysed the film posters for.) • You need to screenshot camera angles and use the following key words: Connotations Denotations Iconography Camera angles Sound effects Editing terms • Upload your work onto word-press. Independent Learning: Complete your trailer analysis.

  19. Reviewing your learning: Share your film trailer analysis with a learning partner. Blog: What are the codes and conventions of a horror film trailer.

  20. G324 A2 Coursework Research and Planning Unit. Learning: Understand the term 360 advertising and how film producers use this. Independent Learning: Exploring the iconography of horror films. Friday 4th July 2014.

  21. What techniques/methods will a film company use to distribute and advertise their new film? List your ideas.

  22. What do we mean by 360 advertising?

  23. 360 Branding • Your task is to research a 360 advertising campaign that has been used to promote a horror trailer. • Have a look at “War of the Worlds” 360 campaign. • Once you have found one, you need to analyse it in detail.

  24. Reviewing your learning: Share your advertising campaign analysis with a learning partner. Blog: What do producers include in their advertising campaigns?

  25. Learning: Consolidate your understanding of the horror genre. Starter: name five horror codes and conventions.

  26. What do we mean by iconography?

  27. What iconography do we associate with the horror genre and why?

  28. What iconography do we associate with the horror genre and why? • the haunted house (forbidden chamber) • Symbols of death • The disfigured face or mask • The screaming victim (in modern horror ‘the final girl’ • The phalic murder weapon: knife, stake, chainsaw • Binary oppositions of good and evil eg Dracula/Van Helsing • Darkened places where the ‘monster’ lurks: woods, cellars • Blood and body parts (body horror)

  29. Iconography Task • Create an iconography mood-board which demonstrates your understanding of the horror genre. • When completed, upload it onto your word-press blog.

  30. Genre Task What is the horror genre? Create a textual analysis of the genre, the codes, conventions, audience expectations and why people enjoy watching it so much. Genre theory Advertising campaign Example textual analysis

  31. Reviewing your learning: Share your mood-board with a learning partner. Blog: What is the iconography of a horror film?

  32. Date: Monday 14th July 2014.Learning: Consolidate your understanding of the horror genre.Improve your planning skills.

  33. Blogging time! You need to blog about the following: • What you have learnt about the codes and conventions of horror film posters, horror film magazines, horror film websites and iconography? • What decisions have you made about your horror trailer? Consider what type of horror film trailer you are going to make. • What initial ideas have you got for your trailer? • Who do you think might be your target audience?

  34. What will your horror trailer be about? Watch these trailers and assess. WWW? EBI? http://callumhenn.wordpress.com/final-production-work/ http://gabrriellehudson.wordpress.com/category/main-production/finished-products/ http://smcclinton.wordpress.com/finished-products/https://wordpress.com/#/read/blog/id/54525012/

  35. What will your horror trailer be about? Planning your horror trailer: • Characters • Plot • Location • Camera angles • Mise-en-scene • Lighting • Costume • Make-up • Props

  36. What will your horror trailer be about? Blog it: Planning your horror trailer. Explore what your initial ideas are and upload these to word-press. • Characters • Plot • Location • Camera angles • Mise-en-scene • Lighting • Costume • Make-up • Props

  37. Independent learning: • Complete the character profiles for the characters appearing in your horror trailer. • Make these visually appealing and ensure you upload them to word-press by the end of Wednesday.

  38. Reviewing your learning: Share your horror trailer ideas with a learning partner. Do you know what you need to egt completed over the next two lessons?

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