Stats, Strategy and Ways to Utilize Social Media for Your Business

1. Stats, Strategy and Ways to Utilize Social Media for Your Business Jason Elkins Managing Partner Transparent Social Media

2. Transparent Social Media • Jason Elkins – Managing Partner • Direction, Sales and Marketing • Ricky Voltz – Partner • Operations, FBML Coding, Project Management • Mailynne Calvin – Key Staff • Content, Writing, Marketing, Customer Support • Josh Brown – Key Staff • Design, Product Support

3. Transparent Social Media • Custom Facebook Fan Pages and Apps • Strategy • Support • Education

4. Examples of Social Media • Facebook (MySpace, Friendster, etc.) • Twitter - microblogging • YouTube – video sharing • LinkedIn – professional networking • FourSquare – check-in • Flickr - photo-sharing sites • Quora – Q&A services • Wikipedia – Collaborative information • Yelp - Reviews

5. Why Get Involved With Social Media?

6. Why Get Involved With Social Media? 50 Million is the magic number.

7. How Can You Measure Social Media Success? • Conversation • Engagement

8. Why Focus on Facebook? • 600 million • 50% login • 130 friends • 700 billion minutes per month

9. Why Focus on Facebook?

10. Why Focus on Facebook?

11. Why Focus on Facebook?

12. Facebook Secret Facebook Algorithm

13. ReThinking Marketing • Old Paradigm vs. New Paradigm • 4000 Message a Day

14. The Party

15. Bull Horn Guy

16. Old Paradigm Marketing • Old Paradigm Folks Use Internet Like This: • Controlled Mediums • One-Directional • Corporate • Distant

17. New Paradigm Marketing • New Paradigm Folks Use Internet Like This: • Transparent • Informal • Collaborative • Conversational

18. What to Say? Use the {Status5P} Technique • Projects • Pictures • People (who are you working with) • Places • Post a question

19. Projects

23. Lead!

24. Posts a New Ball (Project)

26. Photos

27. - Photo - Question - Timeliness

29. Engagement

30. Places

31. Places Engagement

32. Post a Question

33. Post a Question

34. Post a Question Engagement

35. What Else to Post? • Promote Your FRIENDS!!!!! • First Date Questions (Brandon Frazier) • Testimonials • Contests • Fan of the Week • Donations • Give Away

36. WWBRD?

38. Give Aways

39. Customer Service

40. How Often? Consistency is as important as Engagement! • Often • Grid • Spread out

41. Why Tag?

42. Tagging • Tagging is an Art Form • Tag Friends/Photos • Tag Locations if they have a page • Tag People – 8000 Rule

43. Engagement Exposure to Industry leader and Exposure to his network of followers

45. Announcements • Events • Upcoming Projects • New Products/Services • Pre – During – Post (3 Posts)

46. Always/Never Guidelines Always: • Picture • Respond • ‘Prosonal’ • Consistency

47. Always/Never Guidelines Never • Never respond angry to an angry Fan • Never JUST talk about your business. • Never be afraid to post SOMETHING.

48. Stand Out • Custom Pages • Capture leads (DING DING DING) • Sell items on Facebook • Promote your services • Capture E-Mails • Schedule Services • Display Videos • Embed PayPal • Embed Messages, Podcasts, Sermons • Embed a book or chapter • Embed Downloadable Items (Papers, Pamphlets, Photos) • Redemption Programs

49. Examples of Standing Out