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‘Midwest Best’ Call Event Promotion & Quality May, 2013

‘Midwest Best’ Call Event Promotion & Quality May, 2013. Welcome!. Welcome back! Share best practices, key objectives, techniques and current resources. Objectives * Understand the importance of event promotion and quality * Implement best practices * Utilize resources. Positive:

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‘Midwest Best’ Call Event Promotion & Quality May, 2013

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  1. ‘Midwest Best’ Call Event Promotion & Quality May, 2013

  2. Welcome! • Welcome back! • Share best practices, key objectives, techniques and current resources.

  3. Objectives* Understand the importance of event promotion and quality * Implement best practices * Utilize resources

  4. Positive: Pleased, Inspired, Valued, Hopeful, Important, Empowered Negative: Discontented, Unfulfilled Irritated, Frustrated Disappointed

  5. Customer Satisfaction MW – 76 National -78

  6. Poll – My event is a great promotional tool for the value of RFL and ACS!A) Absolutely!B) There are elements that could be improved.

  7. 6 priority areas • Event Promotion/ Advertising/ Communication • Recognition • Caregiver Activities • PA – Sound System • Event Activities • ACS Support

  8. Satisfaction is important to our missionFundraising Impact RetentionRecruitment

  9. Get the word out!Press ReleasesPSA’s

  10. Event Quality • Pre-event considerations • Ceremonies • Production • Mission • Plan-B • On site fundraising

  11. Pre Event Considerations‘See Something – Say Something’Pre –event Safety InspectionActivities & Liability

  12. Production‘Keys to a Successful Event’Branding & Collateral*Atmosphere

  13. Poll: I feel confident that my event is logistically ready to succeed as a safe and fun event!A) YesB) Not yet.

  14. Ceremonies‘Who Can Do This’?Planning GuidesKeep it Fresh

  15. Poll: I am excited for my events ceremonies!A) Yes! Can’t wait!B) Same as last year ….

  16. Mission at Relay • Mission Activities Advocacy / ACS CAN100 Birthday messaging

  17. Activities / Entertainment / Onsite Fundraising • Are your activities inclusive? • Are they ongoing? • Do they promote the ACS Mission? • Do they enhance fundraising? • Do they build community / promote interaction?

  18. PLAN - B • Rain Plan • Communication • Re -group

  19. Work the Track!

  20. Poll: I will position myself to recognize and cultivate participants at my event(s)A) Absolutely!

  21. Review • What strategies will work for you event(s)? • Who will you share these ideas with? • Leadership development leads to strong Relays!

  22. Resources • MW Best Call presentation and resources • Event Quality Toolkit • Relayforlife.org / Relay Nation / mwrelayforlife.org • Next Midwest Best Call’ June 18th / 19th

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