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Getting The Gears To Mesh: Why SMEs Must Automate Product Data

Mark Dixon Bünger Senior Analyst Forrester Research. Getting The Gears To Mesh: Why SMEs Must Automate Product Data. Theme. Wholly electronic product data is inevitable. Cost of paper and isolated systems is escalating. Administrative effort to keep catalogs up-to-date is not yet lean

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Getting The Gears To Mesh: Why SMEs Must Automate Product Data

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  1. Mark Dixon Bünger Senior Analyst Forrester Research Getting The Gears To Mesh: Why SMEs Must Automate Product Data

  2. Theme Wholly electronic product data is inevitable

  3. Cost of paper and isolated systems is escalating • Administrative effort to keep catalogs up-to-date is not yet lean • Component re-use is increasing • Service and warranty are falling to suppliers Who pays the cost? Not the customer!

  4. 8,000 6,000 Total auto suppliers 4,000 2,000 ’ 01 ’ 02 ’ 03 ’ 04 ’ 05 ’ 06 ’ 07 ’ 08 ’ 09 ’ 10 Supplier bases are consolidating rapidly • Suppliers must be(come) easy to do business with

  5. Your score 1 = Yes Criteria Questions 0 = No • Are there more than 10 users? 1. Recurring Syndicated an d repeated • Will they use at least once a day? across a large base of users • Are the underlying elements the same for all? • Does the info change more than once a day? 2. Dynamic Inform ation c hanges • Does the info feed a specific user process? frequently and users benefit from updates • Does the user benefit from tighter update schedules? • Is the communication of this information 3. Disconnected manual? Bridges a bus iness • Does the user have the application that this relationship that isn ’ t information feeds? currently connected online or via EDI • Is the user unwilling to invest in EDI or integration? Target level of 0 to 3 4 to 6 7 to 9 Total Web service deployment Do not deploy Pilot Deploy Web Service Opportunities Must Meet Three Criteria

  6. Automate your catalog in four simple steps Capture Store Communicate Update

  7. The future of your product data • Service parts management • Product lifecycle management • Extended product liability

  8. Related research • Suppliers Make Tough BTO Choices • The Collaborative Product Life Cycle • Outsourced Manufacturing: An OEM's Guide

  9. Thank you Mark Dixon Bünger +1 415/848-1318 mbunger@forrester.com www.forrester.com

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