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FAR Part 10. Market Research. Overview. What is Market Research (MR) Policy When, Why, & Who How Market Research Plays Into Other Parts of the Acquisition (Building Blocks). What is Market Research?.
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FAR Part 10 Market Research
Overview • What is Market Research (MR) • Policy • When, Why, & Who • How Market Research Plays Into Other Parts of the Acquisition (Building Blocks)
What is Market Research? Market Research means collecting and analyzing information about capabilities within the market to satisfy agency needs Ref: FAR 2.101 – Definitions
Policy FAR 10.001 • Conduct MR appropriate to circumstance before: • Developing requirement documents • Soliciting offers for acquisitions over SAT – below SAT if inadequate information and cost can be justified • Soliciting offers that could lead to a bundled contract • Awarding task or delivery order under ID/IQs for noncommercial item in excess of SAT • Use commercial MR methods to identify small business and new entrants into market
Policy cont. • Commercial Items are preferred – To extent possible, government shall meet its requirements through commercial items • Non-developmental Items – When commercial items are not suitable, consider non-developmental items • Maximize use of commercial components/subcomponents • Consult with your Small Business Specialist • NLT 30 days prior to release of solicitation
When, Why, & Who • When • Depends on the requirement • Best to conduct during conceptual phase of acquisition • ALWAYS prior to release of solicitation • Why • Allows for understanding position in the market • Who • Everyone in Acquisition Team is involved (Technical staff, PM, PCO, Customer, user, small business)
How Market Research Plays Into Other Parts of the Acquisition (Building Blocks)
Competition Requirements Environmental concerns Labor Laws Contractor Qualifications Required Sources Acquisition Planning Market Research Publicizing Contract Actions Small Business & Other Socioeconomic Concerns Acquisition of Commercial Items
Simplified Acquisition Procedure Sealed Bidding/Negotiated Contract Contract Types/Special Contracting Methods Cost Accounting Standards & Cost Principles Special Categories of Contracting