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Grand-Opening Plan Nanshan Jiahua School. Dorothy QI. Menu. Promotion before the Opening Media / Special Invitation/ Direct Promotion / Weibo & Facebook Mutual Operator /Partnership Itinerary The preparation for the Opening Night First part 18:00-19:30
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Grand-Opening PlanNanshan Jiahua School Dorothy QI
Menu • Promotion before the Opening Media / Special Invitation/ Direct Promotion / Weibo & Facebook Mutual Operator /Partnership • Itinerary The preparation for the Opening Night First part 18:00-19:30 Sect Part 19:30-20:45 Last part 20:50-21:00
1. Press Conference: Sept. 20, Nanshan School (2 days before opening day) 2. The Grand Opening Event (Open to Media) Media Promotion
Who Will Be There? Four Local Chinese Newspaper
Who Will Be There? A local English Newspaper and a Magazine
Shenzhen Party (Website Forum) Nandu Internet Who Will Be There?
Direct Marketing Promotion Direct Marketing • Foot traffic • Department Stores (Maoye Mall /Nanshan BookCity / RenRenLe /Haiya Mall)
English Invitations Chinese Invitation Special Invitation
Where To Target? • Around the Nanshan School • Around the Futian School • District Subway Stations • Shenzhen University Campus • Nanshan Science & High-tech Park
Mutual Operators • Bars in COCO Park • Bars in Nanshan
Come With Your Friends! • Sent the Invitation by E-mail To Nearly 20,000 Existing Customers And Contacts. • Big Discounts! 20% OFF for You Both! • Bigger Discount for Group Buy! 3 Persons---25% OFF 5 Persons---30% OFF
@Jiahua in Weibo • Transfer the opening information to at least 5 friends and @ Jiahua • You Will Get 100JHD!
The Grand Opening Night • 18:00-21:00 Sep 22th, Thursday night • Jiahua Language School’s second campus @ Nanshan Coastal City.
Delicious Food & Drink Famous Cook Mirko BBQ on the Balcony
Music / Pictures / Videos Project event pictures @jiahua on the wall with music Good stories of students ( Dolphin and Lisa)
First part: Socilized Time (18:00-19:30) • Enjoy the food, drink and BBQ • Chat with old friends & new friends • Get information from Jiahua’s teachers and consultants
Second Part: The Big Night(19:30-21:00) • The famous Local Band “Mind the Gap” will bring us the Opening show! • Here are our hosts – Eric and Gracie!!
Welcome Patrick to speech • Patrick is a very experienced and popular English teacher at Jihua • He is responsible for the English Teaching at Nanshan School
6 Door prize ! Tree Door Prizes for Chinese Students • 3rd Prize: 30 days English Free Class x4 • 2nd Prize: 3 months English Free Class x2 • 1st Prize: 1 year English Free Class x1
6 Door prize ! Three Door Prizes for Foreign Students • 3rd Prize: 10 hrs Free Mandarin Class x4 • 2nd Prize: 20 hrs Free Mandarin Class x2 • 1st Prize: 50 hrs Free Mandarin Class x1
Welcome High Level Students • Linsey: a high school student who just won the second place of Shining Star English Contest in the whole China • The Champion of 2012 Business Contest@jiahua • The Champion and the runner-up of 2012 Maderine Mania@jiahua
3rd Prize Open (19:45) • The four students will share their stories@Jiahua and show their wonderful language skills! • Then they will choose the lucky audience who win the 3rd prize
Two Teacher Representatives • Tyrone – Who can speak both great English and Maderine! • Gracie - Our excellent Mandarin Teacher!
2nd Prize Open (20:15) • Tyrone and Gracie will show the biggest features and strength of Jihua’s Classes! • Then they will choose the 2nd Prize!
Entertainment Program • Do you want to show your talent? Singing/Dance/Jokes • Show us what you can do and you will get 500 JHD for your show !!
Professor Tang is a famous Mandarin expert in Shenzhen University He is also a good friend of Jiahua School Welcome Professor Tang!
1st Prize Open (20:45) • Professor Tang will choose the luckiest audience to win the 1st prize!
Last Part: Sign Now ForGreat Savings! • 20% off just for tonight!! • Group buy is more cheaper! • 30 days free Class for you if your friend sigh the deal over 6 months tonight!