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A Tale of Two Continents: Report from the Africa-Europe Board Team

A Tale of Two Continents: Report from the Africa-Europe Board Team. Jason Scott Maryland Grain Producers Utilization Board Brent Robertson Nebraska Wheat Board. Overview. Meet the Team Country Overview, Meetings & Lessons Learned Nigeria & Ghana – Jason Scott

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A Tale of Two Continents: Report from the Africa-Europe Board Team

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  1. A Tale of Two Continents:Report from the Africa-Europe Board Team Jason Scott Maryland Grain Producers Utilization Board Brent Robertson Nebraska Wheat Board

  2. Overview • Meet the Team • Country Overview, Meetings & Lessons Learned • Nigeria & Ghana – Jason Scott • Spain & Italy – Brent Robertson

  3. The Team Left to Right: Jason Scott (Maryland), Julia Debes (USW), Brent Robertson (Nebraska), Larry Hunn (California)

  4. Nigeria • Prior to 2013/14, largest importer of HRW seven years running • Behind only Southeast Asia in per capita consumption of instant noodles

  5. Relationship based market West Africa is a huge growth market Need FAS to maintain a strong presence – moving to Ghana Challenges – Government, Turkish Flour, Training, Cassava issue Opportunities/Strengths – pasta/instant noodles, vertical integration, growth market Nigeria

  6. Ghana • Rapidly expanding market for bread and instant noodles • Small-sized bakers = big competition for mills AND origins • Strong Canadian preference

  7. Ghana • FAS presence very strong = Kurt Seifarth • Small bakers who do not change their recipe and also do not always use a standard recipe • Consistency is key • Challenges – Monetary policy, maintaining consistency • Opportunities/Strengths – pasta/instant noodles, vertical integration

  8. African Lessons Learned • Nigeria and Ghana are very similar markets although Ghana is much smaller in terms of total market size. • USW staff has great relationships and were very impressive throughout the trip. • New Ag Attaché will be an asset. • FAS move to Ghana may hinder relationships in Nigeria • Cassava issue seems to be a non issue • Vertical integration will continue in both markets

  9. Spain • 99% of mills are family owned • Flat consumption = milling over-capacity • Uses HRS for high quality artisan products

  10. Spain • Because of over-capacity, mills have to diversify • Increase in frozen dough and artisan breads good for HRS • Would purchase SRW if duty was lifted for low & med protein wheat

  11. Italy • Pasta, pasta, pasta + pandora and panettone • Quality = most important parameter • All mills in Italy are family owned

  12. Italy - Meetings • Millers adding lots of vital gluten = price! • Sustainability increasingly important • Barilla – looking for improvement in protein quality for northern durum

  13. European Lessons Learned • Millers are looking for how to specialize • Bigger is not necessarily better • Adding in specialty ingredients • Sustainability measures increasingly important for millers • Water– even though cooking pasta is highest impact! • Mixed messages on biotech Barilla

  14. Questions?

  15. Thank You!

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