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Guidelines for the S eminar Competition Policy. Sebastian Kranz, Martin Kies*. Institute of Economics | 2014-21-01. * Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University). Recommended Structure. Introduction.
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Guidelines for theSeminar CompetitionPolicy Sebastian Kranz, Martin Kies* Institute of Economics | 2014-21-01 * Stronglyinfluenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)
Introduction (Situation, Problem, Task) 5 min 10 min Discussion Presentation, Results and Summary 20 min 25 min Suggested Timing 10 min 35 min In the case of twopresenters, theshareofeachcontributionshouldbearoundthe same length (withinthegiven time).
The Layout Has to Be Appropriate • Consistentcolourscale • pagenumbers • Font sizemin. 18 pt Layout • Flashy / toomanycolours • Toomanyanimations • Clutteredslides
Attractive products and services Potential for product develop- ment Loyal and paying customers Sustainable success in sales and earnings Example on How to Use AnimationsEffectively • Complexslidescan be buildgradually • The focusisdrawn to the new element • Animationscan be used to illustrate the point • More isoftenless!
A seminarpresentationshouldtrain the scientificmethod The presentationhas to meet the samestandardsas a writtenseminarthesis. Citations and adaptationsfromscientificsourceshave to be labedas such, based on the rules for seminartheses. Here wecitebased on Kranz (2013). Fig. 1.1: Logo of Ulm University, Source: www.uni-ulm.de
StructureYourContents to Increase the KnowledgeTransfer Introduction Main Section Conclusion Appendix • Introduction of the topic • Target of the presentation • Presentation of an agenda • Relevance of the topic • … • Logical argumentation • Connect yourslidesmeaningfully • Summarizeintermediateresults • Summarize final results • Open questionleading to discusssion • Possible backgroundinformation • Possiblyyourresults in furtherdetail • Possiblyintermediarycalculations • …
Bibliography • Kranz, S. (2013), „Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ ,http://www.uni-ulm.de/fileadmin/website_uni_ulm/mawi.inst.160/pdf_dokumente/richtlinien_eng.pdf, Version from 2013-06-05