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Learn about the benefits and drawbacks of written messages in business communication. Understand how they provide a permanent record, accommodate complex information, and project professionalism, but also transmit slowly and require storage.
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Chapter 5 Print and Electronic Messages Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 1 Identify the advantages and disadvantages of written messages. Business Communication Krizan, Merrier, Logan, & Williams
Advantages of Written Messages • Provide a permanent record • Accommodate lengthy and complex content; can be reread and studied • Can be edited and revised • Has legal value • Projects impression of authority and professionalism Business Communication Krizan, Merrier, Logan, & Williams
Disadvantages of Written Messages • Transmitted slowly • Are more formal • Produce delayed and reduced feedback • Require storage Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 2 Develop effective business messages using a three-step process. Business Communication Krizan, Merrier, Logan, & Williams
Three-Step Process • Plan the message • Draft the message • Finalize the message Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 3 Describe how to determine the vocabulary level of business messages. Business Communication Krizan, Merrier, Logan, & Williams
Determining Vocabulary Level • Readability formulas and grammar checkers can assist in determining the vocabulary level. • Eighth- to twelfth-grade level will communicate clearly to most readers. Business Communication Krizan, Merrier, Logan, & Williams
Learning Objective 4 Explain how to develop effective Internet-based messages. Business Communication Krizan, Merrier, Logan, & Williams
Effective Internet-Based Messages • Develop internet messages using the three-step process used for all business messages: • Planning • Drafting • Finalizing Business Communication Krizan, Merrier, Logan, & Williams