1 / 13

DIBA “WAR 36/39”

JOGGO. design. DIBA “WAR 36/39”. Estudio de mercado. Organigrama JOGGOdesing. GRUPO I. Director general. Director ventas. Director Operaciones. Tesorero. Director técnico. Director d e diseño. Sector/cliente/segmentación.

lydia
Download Presentation

DIBA “WAR 36/39”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JOGGO design DIBA“WAR 36/39” Estudio de mercado

  2. Organigrama JOGGOdesing GRUPO I Director general Director ventas Director Operaciones Tesorero Director técnico Director de diseño

  3. Sector/cliente/segmentación SEGMENTACION  VARIABLES DEMOGRAFICAS (Edad, nivel educativo, cultura, religión etc.)

  4. Mecanismo/modelo de difusión HIPOTESIS DE LOS DOS PASOS MODELO DETERMINÍSTICO Nº COMPRADORES NIVELES

  5. Índice de saturación/expectativas mercado INDICE DE SATURACION ISDcatalunya=(PxG)/S= (7.571.000 x 40)/200.000= 1.514€/m2 ISDmadrid=(PxG)/S= (3.234.000 x 40)/100.000=1.293 €/m2 Poblacioncat: 7.571.000 hab. Coste medio por consumidor: 40€ Poblacion Madrid: 3.234.000 hab. Superficie de venta (cat): 200.000m2 Superficie de venta (madrid): 100.000m2 EXPECTATIVAS MERCADO

  6. Ciclo de vida del producto MADUREZ LARGA Y ESTABLE  PROLONGACIÓN ACTUALIZACIÓN

  7. Análisis de la competencia CADENA DE VALOR

  8. Canales de distribución

  9. Barreras de entrada

  10. SERVICIOS/PRODUCTOS SUSTITUTOS

  11. RIVALIDAD EMPRESAS DEL SECTOR

  12. PRE-ANÁLISIS DAFO

  13. GRACIAS POR SU ATENCIÓN

More Related