1 / 15

Advertising

Advertising. QCC’s: 50, 51, 52, 53, 54, 55. Continued. Advantages Relatively inexpensive Found in 98% of all homes Used by all demographic groups Long life. Disadvantages Inflexibility Waste. Directory Advertising. Types Newsletters Catalogs Coupons Samplers Reply cards.

lyle-walker
Download Presentation

Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising QCC’s: 50, 51, 52, 53, 54, 55 Continued

  2. Advantages Relatively inexpensive Found in 98% of all homes Used by all demographic groups Long life Disadvantages Inflexibility Waste Directory Advertising

  3. Types Newsletters Catalogs Coupons Samplers Reply cards Special sales Invitations Letters Circulars Price lists Direct-Mail Advertising

  4. Direct Mail Advertising Advantages • Selectivity • Flexibility • Variety • Incentives • Selling capacity

  5. Direct-Mail Advertising Disadvantages • Low response levels • 5% response rate considered good • Dated provider lists • Extremely high costs • Junk mail

  6. Outdoor Advertising What other forms of outdoor advertising can you think of?

  7. Outdoor Advertising • Includes: • Billboards • Transit Ads • Free-Standing Signs • Posters

  8. Outdoor Advertising Advantages • Visibility • Costs • Permits repetition (Frequency) • Geographically tailored

  9. Outdoor Advertising Disadvantages • Limited message • Unknown audience • Regulations • Viewing Time

  10. Radio Advertising • Reaches 96% of all people age 12 and over • Drive Times: • 6:30 am – 9:00 am • 4:00 pm – 6:00 pm • Mixture of effects: • Announcer, music, jingles, slogans, drama, humor, excitement

  11. Advantages Target selection Flexibility Mobile medium Disadvantages Short life span Competing stations/selection Distractions Inability to see product Radio Advertising

  12. Radio Advertising Some messages are difficult to explain without images

  13. Television • Ultimate medium • Sound • Action • Color • Prime time • 7:00 pm – 11:00 pm • Infomercials

  14. Television Advertising Advantages • Able to pull together all the elements needed to create an exciting message. • People will believe what they see • Seems more personal • Mass audience • Targeted marketing • Can take advantage of holidays, seasonal changes, and special events-programming

  15. Television Advertising Disadvantages • Production costs • Presentation costs • Audience not assured • Channel surfing and leaving room during commercial breaks

More Related