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How did they do THAT ?

How did they do THAT ?. • red screen • reversed & mixed type • breathing room. • striking variety – media, content, shape, size • reversed & mixed type • dramatic horizontal screen for linkage.

lyle-walker
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How did they do THAT ?

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  1. How did they doTHAT?

  2. • red screen • reversed & mixed type • breathing room

  3. • striking variety–media, content, shape, size • reversed & mixed type • dramatic horizontal screen for linkage

  4. • not just a circle photo• transparent screen & type•light thick bar for linkage• circle in folio tab•info graphic at bottom

  5. • repetition of circle theme element •rail of white for breathing room • modules separated by white space

  6. • dropped cap for linkage • patterned screen •“pick-up” color

  7. • COB to include another medium • mixed type

  8. • layering of type • text wrap around blurbs/pulled quotes • rounded edges on box • Doric line

  9. • dominant photo • linkage • stories designed in rectangles with varying sizes of head sizes • teaser box (with COB)

  10. • eye dropper for color match •rail to separate module • three degrees of separation • photo in folio tab

  11. •eyedropper • degrees of transparency • type as a graphic container

  12. • degrees of transparency •photo illustrates framing & rule of thirds

  13. • dominant art •text wrap

  14. • gradient type • shades of black on blocks for layering • art repeated as block under the copy for anchorage

  15. • dominant photo from unusual angle • COB • reversed type • kerning of type

  16. • type set in layers • transparent copy of photo used as background •caption shaped to match curve in photo

  17. • multi-modules • pencil or pen used to create curved line • reversed or layered type • folio tabs as headers (master pages)

  18. • red screen extends over gutter for linkage • COB with text wrap • tool lines to separate right poems

  19. • spot color screen • info graphic •different columns in articles for variety & reader aid

  20. • matched spot color •TOC News briefs Heads reflect uniform style sized by story importance

  21. • odd shaped photo & screen with text wraps • Tilted drop cap in head for similar effect to photo • Linkage

  22. • Graphic symbol to be repeated in theme areas •Inexpensive but effective cover–contemporary

  23. • repeated graphic, once in black, once in white •Extreme vertical crop adds drama • Title page contains appropriate information •Caption on facing page–added cost

  24. • bracket instead of parentheses •major story & sidebar • module with variety of shape, size, content • linkage

  25. • choice of title page background color may be affected by more than photo • words run together with shade or font change • extreme vertical cropping

  26. • dropped shadow & mixed type • rectangular shaped copy & modules in variety of column widths

  27. • pencil outlines separated from COB extend across the gutter •transparent dropped cap • pencil “scribbles” •slanted copy blocks • leading & kerning •rail & wide text wrap

  28. • pencil head and graphic • text wraps at COB photos & connecting lines • outline type

  29. • photo art with text wrap • type as graphic container •layered type

  30. • type as a graphic container • centered folio tabs with graphic

  31. • info graphic without bars or lines • layered type

  32. • reversed pattern (from cloth, paper, screen saver), one transparent for repetition effect • breathing room between columns • rotated reversed type

  33. • repetition effect through functional diamond-shaped graphics • repeated vertical line • pulled quote in reverse type

  34. • collage made from the same photo• black screen backgroundtext box shape in mirror image of collage• type size and leading diminishes–probably because of line length

  35. • scissors tool used to cut away some of the art used previously (repetition) • shear tool changed piece perspective/angle •black backgrounds & white type provide linkage & unity

  36. • type on a path (pencil drawn) • Same sculpture photographed from different angles (large one transparent) •dropped shadows at smaller arts

  37. • consistent format & types •selective focus in photo rather than transparent screen •minimal use of decorative type •dominant partial COB

  38. • transparent screen behind dominant head •articles fit to rectangular boxes, different column styles, different alignments

  39. • feathered transparent screen•rotated type• white type• linkage• compatible process colors–probably from the eyedropper

  40. • duotones made with transparent screens • feathering at infographic • headline with outline

  41. • Cobbed dominant photo with text wrap • copy blocks have different type styles & alignments • least compatible color photo placed farthest from dominant

  42. • Dominant photo collection instead of one dominant & two modules •type set to emphasize meaning or for reader aid (caps) • rails add breathing room to oversized elements

  43. Everything you just saw isso oVer. So–where will you look for the new hot? • scholastic press sites •CD covers, music sites, book stores • contemporary publications • latest TV program & movie graphics • latest ads, especially fashion & “high end” living

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